First, let’s be clear about one thing…if your company, brand, or product is geared towards consumers, then you absolutely need a social media marketing strategy. A Facebook fan page is a must. (for those of you who may have been in a coma for the past few years, I’ve included a short overview of Facebook at the end of this article).
The main goal of having a Facebook fan page is to get people to ‘Like’ your brand. Let me repeat this: “The main goal of having a Facebook fan page is to get people to ‘Like’ your brand.”
Lately, many of the top marketing minds have been stating publicly that businesses should be redirecting their resources away from their website and into Facebook, specifically Facebook fan pages. ‘Skittles’ now uses its website as solely a landing page, redirecting traffic to its social media platforms, specifically Facebook.
Is the ‘Traditional’ Brick and Mortar Store Becoming Extinct?
I hope everyone had a wonderful Labor Day Holiday. In the past, (as a former specialty store owner myself) I would have been working all weekend, promoting a ‘Labor Day’ Sales Event. Television ads, radio ads, and print ads in local newspapers would have been de rigueur. But then again, that was over ten years ago…and a lot has changed…especially the mediums that would comprise a successful marketing/sales campaign. That should be obvious in this the age of social media…but for some it is not.
Over the last decade or so, I have noticed a very discernible pattern. It seems that our primary target demographic, moms, has embraced technology with a fervor, becoming one of the most prolific and powerful groups on the Internet…yet those of us on the ‘commerce’ side, (retailers and vendors), have for the most part seriously lagged behind. Before we can move forward, we must understand where we’ve been, and why we were there.
Before I start this blog, I want to note that I will be moving my weekly blog to this location on the Giggle Guide. Being involved with social media since 2003, I can honestly say that it is about time that a platform like The Giggle Guide has finally come to be. I urge everyone involved in the various related trades and industries to jump in with both feet and get involved!