Over the last decade or so, I have noticed a very discernible pattern. It seems that our primary target demographic, moms, has embraced technology with a fervor, becoming one of the most prolific and powerful groups on the Internet…yet those of us on the ‘commerce’ side, (retailers and vendors), have for the most part seriously lagged behind. Before we can move forward, we must understand where we’ve been, and why we were there.
