Ideo is a Lifestyle casualwear brand for women, men and children, with a modern vision of ecology.
The collection consists in easy to wear, colorful and graphic styles in knits, made in organic cotton,
European eco linen or wool, or recycled fibers.
The principle of Ideo is to believe that a truly eco garment is not only a product made with eco products,
but also a garment that people will want to keep and wear often. This global vision is what we
have called the Ideo Low Impact Attitude.
Each piece of the collection is designed to last, in terms of quality, and also in terms of style. That
means many products are reversible, transformable, matchable, to adapt to different moments and
Modern in its vision but not fashion-addicted, the Ideo brand appeals to people sensitive to eco
ideas: cycling, buying organic food, recycling… Ideo provides them with clothes that represent who
172-174, rue de Charonne • Paris 75011 • France