In today’s brave new world where social media appears to dominate, advertising through traditional means is still a viable strategy for creating brand awareness and selling product. Of course, the ad must be executed well to be effective. The average American is exposed to hundreds, if not thousands of marketing messages each and every day. Therefore, creating an ad that will “break through the clutter” can be a daunting task. Understanding the anatomy of an effective advertisement will increase the probability for achieving these objectives: getting noticed, being memorable and persuading action.
ABC and Launch MYS Mobile App. Free Wifi in the ABC Expo Exhibit Hall
ABC Kids Expo (All Baby & Child) is pleased to announce a continuation of its partnership with Map Your Show (MYS) in bringing attendees MYS Mobile for use at the 8th Annual ABC Kids Expo. MYS Mobile is accessible via any web-enabled cell phone and is used to provide attendees access to information related to exhibitors, education and show news.
It can be a company’s worst nightmare when a consumer is indifferent with respect to their product. If there’s nothing compelling to convince consumers to choose between one product over another, price or possibly the flip of a coin may decide the purchase. Branding instills confidence, manages expectations and is the foundation for establishing loyalty. Consumers seek out established brands, which in turn motivates retailers to seek out these brands to sell in their stores.
“Sugar Babies” located in Old Town Temecula, California is one of the most unique boutiques we’ve recently discovered. Sugar Babies, is a Specialty Shoppe that carries the best quality toys, gifts, shoes, clothing and accessories. Owner Lisa De la Torre prides herself in handpicked items that are age appropriate and only found in the most discriminating stores.
Shop Hop Productions announces the Baby Shop Hop, an online shopathon that provides Baby Industry Businesses a guaranteed way to grow their business while giving back to the community, and gives Shop Hoppers a reason to shop for a cause.
Check out these prototypes of our new furry booties coming to a store near you this Fall! Booties will be in the style of the short brown ones, but will be offered in pink and white, pink and brown and brown on brown, what do you think? Give us your opinions and comments we’d love to hear them!
In marketing, perception is reality. Ironically, the perception of marketing is nothing like the reality. Marketing is one of the most underestimated and misrepresented activities in the business world. It’s often seen as superfluous and expensive. It’s often confused with sales and/or assumed it’s synonymous with advertising. Finally, it’s assumed that initiatives need to be tracked in order to justify each individual investment. In reality, marketing is one of the most important activities a business can conduct.
The Treehouse Showroom traveled to Las Vegas, Nevada this week and visits “Kids Kastle” at Caesars Palace.
“Kids Kastle” was booming with customers flowing in and out. Bags filled, and smiling customers excited about the purchases they’d made. The store was filled with tutus, accessories, and designer brands, great job buyers! The staff was extremely helpful and knowledgeable about the brands they carry, and the check out process was a breeze.
Hear this famous show tune playing in your head and karaoke with me:
“There’s no business like KidShow business, like no business I know … Everything about KidShow is appealing! Everything that traffic will allow! Nowhere can buyers get that special feeling as they are “stealing” that extra bow (or dress, romper, shoes, swimwear et al)” Hear the big cresendo coming louder!?
“Let’s get… on… with… the…KidShow!” — Coming to Caesars Palace, Las Vegas. August 16 -18, 2010.
The Treehouse Showroom visits “Ducks & Daisies” Balboa Island, Newport Beach, California. This posh little boutique is a staple on the Island and is known for the bright colored fun look of their yellow and white stripped awning. Ducks and Daisies attracts tourist and locals alike. The Treehouse Showroom often visits the Island, to show store owner Gina new lines for her boutique.