In January, Bobux, the children’s shoe brand, celebrates its twentieth anniversary! Designers and parents Chris and Colleen Bennett invented the original pre-walker shoe in New Zealand to help their own child. Before Bobux, retailers and parents were largely not aware of the benefits of footwear for babies. Pre-walker shoes has become a growing product category worldwide, with many competitive brands touting their features and fashions. Bobux gives The Giggle Guide® a “Behind The Brand” look at its company, from its first baby steps to the great strides it has taken in its product expansion and marketing to families around the world. We, of course, especially love the latest Bobux brand slogan: “Giggle & Grow… Naturally!”
