New Wave of Swimwear for Summer 2013
It’s time to dive into swimwear for all-day splash-tastic fun! Both little girl and boy waterbugs go gung-ho for colorful duds that are easy to jump into and out of, while your shoppers appreciate styles that can hold up through next year’s long, wet summer. A swim suit should fit snugly, but not so tight that it binds and chafes; but neither should it be so loose that it slips down or shows off a saggy-baggy vibe. Swimwear manufacturers like 405 South by Anita G., Haiden Surf, SnapMe Swimwear, and PilyQ offer good-looking, long-wearing styles that put young pool and beach-goers front and center with on-trend appeal.
Anita G Continues as a Smash with Splash.
The new Skirted Tankini in the Sunburst print delights customers who adore the option of a suit with full coverage that also offers the ease of a two-piece for bathroom breaks at the pool or beach. A one-piece embellished suit in a Tie-Dye print is another standout as the bright prints in the suit fabric pop and the chiffon flower that perfectly matches the print adds just the right touch.
For cover-ups, buyers continue to snatch up the burn-outs and terry rompers, as well as a new White Lace drop waist cover-up with short sleeves and the ever-popular Sundress, in Purple Embroidered Tie-Dye with a shirred bodice and one large ruffle around the hem.
Sassy swimwear at: www.anitag.com
Haiden Surf’s Up for Little Guys
New for 2013, the cool Kokomo sunglasses are shatterproof and protect young eyes with polycarbonate lenses that provide one hundred percent UVA and UVB protection. To ward off those rays on small bodies, offer UV Protective long-sleeve Swimshirts in bright hues like Navy, Neon Green, Neon Yellow or Red so waders and swimmers are easy to spot.
Flip Flop “Slaps” are a perfect final touch for small sun seekers with a comfy foam sole, complete with straps that work on chubby baby feet. Toddler sizes have an additional ankle strap to help keep them on and all Slaps have little surfers riding waves on the bottom. For with-it lids to shield faces from the sun, check out the Haiden Classic Hat in black or red, available in infant and toddler sizes.
For all kids of water play: www.haidensurf.com
SnapMe Swimwear is a Snappy Solution
This swimwear is eye candy cute in blue with an orange ruffle and a stylish strap across one shoulder or a pink striped number with a ruffle around the neck. The new 2013 styles feature a rash guard top with a hip ruffle for an extra touch of style.
Since sun protection always tops the list of safety concerns, SnapMe suits are made of 84% poly/16% spandex fabric that has SPF 30+ built in, so rays won’t mar little ones’ tender skin.
Mindful of budget as well as fashion conscious families, SnapMe suits feature a double row of snaps so the suits can be adjusted to fit again the following season or handed down to another child.
Cute and clever swimsuits for girls: www.snapmeswimwear.com
PilyQ Girls Afloat in Glamour
For Resort 2013, PilyQ indulges in dark, bold colors using both solids and prints. Plums, rustic oranges and reds round out a collection loaded with whimsy that also gives a nod to tropical motifs. The Cleopatra design is available both in a one-piece suit and a bikini in a blue, purple and black print with dashes of yellow with a matching wide-brimmed hat.
For a look long on charm, select Dolce in a white ground scattered with delightful pink and green blossoms that comes both as a one-piece with a ruffle at the shoulder as well as in several two-piece styles along with a matching, flirty cover-up skirt. Psycho Zebra pairs bold black-and-white stripes with cool teal and bright magenta in a tankini, as well as a v-neck tunic cover-up.
Sharp and sweet in the water: www.pilyq.com