New Wave of Swimwear for Summer 2013

It’s time to dive into swimwear for all-day splash-tastic fun! Both little girl and boy waterbugs go gung-ho for colorful duds that are easy to jump into and out of, while your shoppers appreciate styles that can hold up through next year’s long, wet summer. A swim suit should fit snugly, but not so tight that it binds and chafes; but neither should it be so loose that it slips down or shows off a saggy-baggy vibe. Swimwear manufacturers like 405 South by Anita G., Haiden Surf, SnapMe Swimwear, and PilyQ offer good-looking, long-wearing styles that put young pool and beach-goers front and center with on-trend appeal.

Anita G Continues as a Smash with Splash.

Swimwear that is stylish, comfortable, easy to care for, and hits a reasonable price point are several reasons that 405 South by Anita G has been tops on retailers’ lists for a long time. Buyers take note: new for 2013 are three new body styles, including a Skirted Tankini that has all the earmarks of a best seller. The company has also added embellishment to many suits to give them extra pizzazz, as well as introducing three different metallic solid colors — light pink sparkle, medium pink sparkle and purple sparkle available in all styles.

The new Skirted Tankini in the Sunburst print delights customers who adore the option of a suit with full coverage that also offers the ease of a two-piece for bathroom breaks at the pool or beach. A one-piece embellished suit in a Tie-Dye print is another standout as the bright prints in the suit fabric pop and the chiffon flower that perfectly matches the print adds just the right touch.

For cover-ups, buyers continue to snatch up the burn-outs and terry rompers, as well as a new White Lace drop waist cover-up with short sleeves and the ever-popular Sundress, in Purple Embroidered Tie-Dye with a shirred bodice and one large ruffle around the hem.

Sassy swimwear at: www.anitag.com

Haiden Surf’s Up for Little Guys

The coolest little dudes wear Boardies by Haiden Surf. Beach’n Bruin features a razzle dazzle yellow and white Hawaiian design that contrasts with a baby blue and white stripe. The Baby Bro style has two pockets, while Big Boy features laces and one sporty cargo pocket. A look inspired by legendary surfer Greg Noll, aka “Da Bull”, gives water babies a totally rad look in a black and white hibiscus print with contrasting black and white checkered trunks.

New for 2013, the cool Kokomo sunglasses are shatterproof and protect young eyes with polycarbonate lenses that provide one hundred percent UVA and UVB protection. To ward off those rays on small bodies, offer UV Protective long-sleeve Swimshirts in bright hues like Navy, Neon Green, Neon Yellow or Red so waders and swimmers are easy to spot.

Flip Flop “Slaps” are a perfect final touch for small sun seekers with a comfy foam sole, complete with straps that work on chubby baby feet. Toddler sizes have an additional ankle strap to help keep them on and all Slaps have little surfers riding waves on the bottom. For with-it lids to shield faces from the sun, check out the Haiden Classic Hat in black or red, available in infant and toddler sizes.

For all kids of water play: www.haidensurf.com

SnapMe Swimwear is a Snappy Solution

Want to spend more quality water time having fun and less tussling with a toddler who needs to make a fast exit to the bathroom? See how fashion meets function at SnapMe Swimwear where a clever design feature helps moms and dads get that suit off pronto. These ingenious suits for little girls have two rows of snaps at the bottom so that diaper changes or trips to the potty are quick, and little splashers can get back to the fun fast. Thanks to the inventive design, changing a diaper under a bathing suit is a lot easier and caregivers can bid farewell to the hassle of trying to get a suit off fast enough for a toddler in the early stages of potty training.

This swimwear is eye candy cute in blue with an orange ruffle and a stylish strap across one shoulder or a pink striped number with a ruffle around the neck. The new 2013 styles feature a rash guard top with a hip ruffle for an extra touch of style.

Since sun protection always tops the list of safety concerns, SnapMe suits are made of 84% poly/16% spandex fabric that has SPF 30+ built in, so rays won’t mar little ones’ tender skin.

Mindful of budget as well as fashion conscious families, SnapMe suits feature a double row of snaps so the suits can be adjusted to fit again the following season or handed down to another child.

Cute and clever swimsuits for girls: www.snapmeswimwear.com

PilyQ Girls Afloat in Glamour

Inspired by two moms with daughters who love to dress like them, PilyQ Girls is a “just like the grown-ups” line of swimwear created especially for little girls. The Barcelona-based company uses the same soft European fabrics and details for cabana-chic swimwear made for kids and also features the same sassy styling when it comes to cover-ups for mini-me’s. Items are sized to fits young misses from newborn up to sixteen years, so mothers and daughters can flaunt the same sharp look at the water’s edge from sun up to sun down.

For Resort 2013, PilyQ indulges in dark, bold colors using both solids and prints. Plums, rustic oranges and reds round out a collection loaded with whimsy that also gives a nod to tropical motifs. The Cleopatra design is available both in a one-piece suit and a bikini in a blue, purple and black print with dashes of yellow with a matching wide-brimmed hat.

For a look long on charm, select Dolce in a white ground scattered with delightful pink and green blossoms that comes both as a one-piece with a ruffle at the shoulder as well as in several two-piece styles along with a matching, flirty cover-up skirt. Psycho Zebra pairs bold black-and-white stripes with cool teal and bright magenta in a tankini, as well as a v-neck tunic cover-up.

Sharp and sweet in the water: www.pilyq.com