ToobyDoo is High on Style, Easy on Play

With inspiration drawn from Frank Sinatra’s carefree melody “Do-be-do-be-doo,” the trendy children’s clothing line ToobyDoo strives to challenge children “to be” as they grow up, instead of getting wrapped up in the “to do’s” in life. From this inspirational challenge, a clothing line has emerged that easily boasts being “high on style, easy on play.”

Described by many as modern, chic, and refined, yet playful, ToobyDoo got its start in New York with a small Fall collection in 2009. They were quickly recognized by design guru and blogger Tina Roth Eisenberg. Barneys, Neiman Marcus and Saks also picked up the ToobyDoo line for that first season. Since the first collection, ToobyDoo has even made an appearance on the red carpet. Model and actress Faith Wladyka donned the ToobyDoo line for the premier of her movie Blue Valentine alongside actors Ryan Gosling and Michelle Williams.

ToobyDoo prides itself on providing high-end, preppy clothing pieces that embody playing and exploring. Designs are created with a twist while keeping comfort and function in mind. Ultra-soft cotton-cashmere blends, premium denim, and natural color palettes combine to produce simple yet sophisticated staples for the most active youngsters.

Currently ToobyDoo offers collections for babies, and boys and girls up to 8 years old. Each collection offers versatility and an urban aesthetic that appeals to parents and children alike. The babies line boasts a fresh point of view with playful jumpsuits, dresses, sweaters, and even gift sets. For the exploring little boy, playground panache is achievable with stylish jeans, striped collared shirts, and rugged rain boots. A polished, modern style is apparent in ToobyDoo’s collection for little girls as well. Chic denim and sweater dresses, comfy cotton tees, and trendy leggings mingle to create sophisticated style for girls on the go!

ToobyDoo plans to grow steadily and hopes to add other product categories to their collection in the near future. They are also considering increasing their size range to 10 or 12 year olds.ToobyDoo is anticipating the arrival of its funky new Spring 2011 collection, including swimwear.

To see more “go happy, go lucky” ToobyDoo apparel, swing by www.toobydoo.com