Pretty Pushers Fashion Comfy Gowns for the Big Event


A trip to the hospital usually means two things: your wallet will be lighter and you get to wear that hospital gown. Most have been there: broken snaps or buttons, a wide open back that leaves nothing to the imagination, strings that go nowhere and the less-than-flattering fit. It’s even less comfortable for moms who are about to give birth.

Childbirth is not for the faint of heart; labor and delivery are tough even for healthy women. Wearing the traditional hospital gown means a mom-to-be has to keep tugging or holding parts of it for comfort and modesty. It gets worse if mom needs pain medication or has to get hooked up to the fetal heart monitor. The already-uncomfortable heroine becomes a kind of 3D puzzle for docs who need to run wires or tubing around or through the gown. And, adding more drama to the story, some parents choose to document the birth, meaning that some of those very precious first videos and photos are captured… in a very unattractive, well-used piece of clothing.

Pretty Pushers is out to change a woman’s birthing experience one gown at a time. Started by Mary Apple, who went through her own birthing drama, the company produces specialized apparel: attractive, functional clothing for labor, delivery, and the postpartum period. Apple’s clothing was born from her own experience, but has already eased the hospital-gown “labor” for thousands of women. Her maternity gowns are generously constructed out of stretchy, soft cotton that fit the pregnant body’s natural curves. Best-sellers include the mom’s answer to the LBD, the Original Solid Gown in Black and the nature-evoking Clover Green Gown (also available in pink, white, lavender/mocha, and navy/pink).

These halter dresses sport ties for an adjustable, comfortable fit. They are cut to allow doctors to easily deliver necessary care, like attaching fetal monitors or giving pain meds. Moms can also benefit from the Pretty Pusher’s easy-to-wear cotton jersey postpartum underwear (a real boon for moms who deliver naturally).

In the works is another version of a nursing gown, which allows mom to look great, feel comfortable, and still feed baby on demand. The entire Pretty Pusher collection is economical, giving the broadest range of customers the chance to experience real comfort at the hospital and beyond.

Pretty Pusher clothing makes a great shower gift for expectant and new moms, who would probably enjoy owning several of these soft, fashionable gowns for delivery, and throughout the hospital stay. Beautiful clothing that fits right after a tough delivery is a real pick-me-up for a new (or veteran) mom.

Deliver your customers comfort, fashion, and economy with clothing from www.PrettyPushers.com

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