Itzy Ritzy Unveils New Peek-A-Boo Pod™ Infant Carrier Pod

Protect baby from wind, sun and those prying fans!

Itzy Ritzy™, manufacturer of chic and functional baby, toddler and adult products, is set to unveil its newest creation, the Peek-A-Boo Pod™ Infant Carrier Pod at the ABC Kids Expo this September 13-16 at the Las Vegas Convention Center. The Peek-A-Boo Pod™ is a convenient fabric shell that lets parents in, but protects the baby from wind, sun and those prying fans. Itzy Ritzy will be located at Booth #3020.

The Peek-A-Boo Pod™ evolved out of a common dilemma faced by on-the-go parents, including Kelly Douglas, Co-Chief Executive Officer of Itzy Ritzy. When Living in New York City with her newborn daughter, it seemed impossible to protect her baby girl from germs and unwanted attention while walking around the crowded city streets. Throwing a blanket over her baby carrier left her without a secure hold and kept her constantly stopping to adjust. The solution: Itzy Ritzy’s new Peek-A-Boo Pod™ Infant Carrier Pod, a chic pod cover that fits easily over the top of any infant carrier. “We wanted to create a product that was user-friendly and, of course, fashion worthy of even the streets of New York City,” says Kelly. Available in four of Itzy Ritzy’s fashion forward and exclusive 100% cotton prints, the new Peek-A-Boo Pod™ is just that. Its convenient elastic band keeps the pod cover in place and ensures that it can be taken on or off in a second’s notice- perfect for parents on the go! City dwellers and suburbanites alike appreciate the value of the Peek-A-Boo Pod™.

“I can’t believe I didn’t have this product sooner! When we left the ICU with our newborn premature daughter, I was terrified of germs,” says Emily Margosian of Naperville, Illinois. “We were told to cover her with a blanket at all times when in public. The nurses even suggested putting a ‘Don’t Touch’ sign in her carrier.” The mother of a premature baby, Emily had good reason to worry about keeping her child covered, as even the common cold can be fatal to a preemie. The Peek-A-Boo Pod is the perfect product for similarly conscientious parents. It is also great for play dates, as it offers a “safe-haven” of privacy and comfort for babies as they accompany their older siblings. The Pod acts as a shield against wind, sun and germs, while the Peek-A-Boo slot lets parents check in on their child without disturbing his or her precious beauty sleep.

At a suggested retail price of $39.99, the Peek-A-Boo Pod™ makes a great gift for baby showers. Other features include:

• Universal fit for infant car seat carriers- including the Orbit
• Includes handle opening for secure hold on carrier
• Peek-A-Boo slit for convenient access
• Pacifier pocket
• Machine washable
• Easily storable in purses, diaper bags and under strollers
• Clear paint can packaging- perfect for gifts
• Comes in four fun prints- great for coordinating with your Baby Ritzy Rider car seat cover!

About Itzy Ritzy
When Brian and Kelly Douglas became parents they wanted to keep their glamorous girls stylish and comfortable at the same time. The Douglases left their high-powered life in New York City to form Itzy Ritzy, with the view that every baby should be “Born Into Style.” Itzy Ritzy is committed to bringing parents innovative products that are functional, practical & fashionable!

Itzy Ritzy’s lavish product line includes:
Ritzy Sitzy™ - Shopping Cart + High Chair Cover
Ritzy Rider™ - Infant & Toddler Car Seat Cover
Ritzy Nurser™ - Eco-Friendly Nursing Cover
Glitzy Gals™ - Washable Nursing Pad - NEW
Wet Happened?™ - Zippered Wet Bag- NEW
Snack Happened? ™ - Reusable Snack Bag- NEW
Peek-A-Boo Pod™ Infant Carrier Pod- NEW
Bitzy™ - Eco-Friendly Burp & Wash Cloth

Itzy Ritzy’s full line, including a selection of eco-friendly designs, is available through 600 retailers nationally and internationally and by visiting www.itzyritzy.com.