PROJECT Global Tradeshows

The PROJECT Global Tradeshow debuted in July 2003 in NYC and forever changed the way the fashion industry does business. By creating this visionary event, Ben-Avraham tapped into the shift in tastes of contemporary shoppers and provided a forum where a new segment of the industry could develop and flourish. Having emerged as a direct result of PROJECT, the premium market continues to thrive, with more growth than ever before in designer denim and premium sportswear companies and retail stores that cater to its demanding and expanding consumer base.