First, let’s be clear about one thing…if your company, brand, or product is geared towards consumers, then you absolutely need a social media marketing strategy. A Facebook fan page is a must. (for those of you who may have been in a coma for the past few years, I’ve included a short overview of Facebook at the end of this article).
The main goal of having a Facebook fan page is to get people to ‘Like’ your brand. Let me repeat this: “The main goal of having a Facebook fan page is to get people to ‘Like’ your brand.”
