The Latest Trade Tweets
Power Pinners have 100,000+ followers on Pinterest (drink!) #fashion20
Facebook is the platform is the best for data capture and email campaigns are the best driver of revenue. Have an opt in campaign #fashion20
Ba comments/press don't mean it has to have a bad outcome. Google Taco Bell and Alaska for an example. #fashion20
How to deal with bad comments: McDonald's is asking fans & influencers to ask the questions & then creating content to answer it #fashion20
Deal of the Day - Save up to 50% off! @SwaddleDesigns! $5 Angry Bird Bibs!! t.co/xN6KjITu
Brands are looking for the influencer that can carry the message but speak the truth. #fashion20
Side note: term of the evening/at home drinking game if you're following along: "power pinner" #fashion20
Prefer to work with someone who haven't been discovered and worked with a lot of brands bc you own the moment. Emerging is better #fashion20
Side note: the panel just threw one blogger under the bus. Oops #fashion20
Brands focus on the big flashy stuff but not the day to day and it starts with listening #fashion20
Measuring success: Balancing quantitative with qualitative. We track it before, during and after #fashion20
Measuring success is engagement and numbers—did the site show up as our top referrers or drive more conversions?#fashion20
A lot of brands treat influencer marketing as if it exists in a silo. Integrate influencers throughout. #fashion20
Allow influencers to cocreate for the best ROI. The problem is some brands don't take the time to cultivate relationships. #fashion20
Build the campaign around the influencer rather than just plugging them into your campaign. It's more relevant and authentic #fashion20
A marketer's intuition is better than any tool when decoding which blogger to align with. You can see it in engagement. #fashion20
Objectives drive the social platform to use. #fashion20
.@stylecoalition: What's the truth behind online influence? #fashion20 Panel tonight w/ @ICEDMedia @hlgrp @klout @NetBase. #fashion20
@caletha_style: Follow me tonight at 7 for insights from the Style Coalition event: Uncovering The Truth Behind Online Influence. #fashion20
» In reply to caletha_style
RT @eholmeswsj: Fashion chat - how to make it as a designer. With @RebeccaMinkoff @DANNIJO @marahoffman Thurs 12ET! t.co/VydF7Kme

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