ABC Spring Conference Presents Expert Speakers

The All Baby and Child Spring Conference, to be held May 3-5 in Louisville, Kentucky, will feature speakers whose expertise, creativity, and experience can help retailers and others in the children’s industry grow and strengthen their companies. The conference has a full schedule of speakers, and each addresses a different aspect of business, from marketing and practical retail tips, to communicating and growing sales in the digital era.

Marketing-to-Moms Expert Maria Bailey is Keynote Speaker

The keynote speaker is Maria Bailey, an author, CEO, and talk show host. She specializes in “Marketing to Moms,” and will present how to interest and capture the all-important “mom market.” By harnessing the buying power and word-of-mouth recommendations of mothers, children’s retailers can earn part of the 1.6 trillion dollars that moms spend on their families each year. Bailey’s internationally-recognized company, BSM Media, has been producing programs that market to mothers for over 10 years. Most recently, BSM Media was responsible for the marketing behind the 2009 toy craze, Zhu Zhu Pets. Other high profile clients include Disney, Cartoon Network, The Discovery Channel, Nestle, Chuck E. Cheese and Stork Avenue.

Bailey’s company focuses on market knowledge (really, market immersion) and a results-oriented approach. It also utilizes a number of tools to promote products, including social media, focus groups, parties and sampling programs. BSM Media is the industry leader in marketing to moms, and no one else has such a current and accurate assessment of the trends, interests, and opinions of mothers.

Maria Bailey is a sought-after, charismatic, and informative public speaker, who has appeared at numerous events including The International Direct Marketing Association Annual Conference, The International Volunteerism Conference, The National Association of Industrial Psychology, Alliance for Work/Life Professionals, Kid Power, Youth Marketing Mega Event and Marketing to Moms Canada.

Rick Calvert Shows How to Benefit from the Digital Revolution

Although the digital world seems to advance at a relentless pace, retailers have no choice but to keep up with it if their businesses are to thrive. Rick Calvert, CEO and co-founder of BlogWorld, will demonstrate to retailers how new media can work for them. Calvert will show attendees how to move beyond traditional communication and advertising and make new media and social media work for business.

Twitter, Facebook, Blogs, Podcasts and other new media avenues can be of great benefit to retailers. Calvert will help demystify these new media and demonstrate how using them can dramatically increase a retailer’s reach of communication and marketing. As his BlogWorld site notes, 89% of companies surveyed think that blogs will be more important in the next five years, and over 57% of Americans read blogs. It is imperative to take advantage of these new marketing opportunities.

Doug Fleener Offers Valuable Tips to Increase Sales and Profits

Retail consultant, author of The Profitable Retailer, and speaker Doug Fleener promises to be another informative resource for conference attendees. As the former retail director for Bose, Fleener led that company to its position as a premier retailer.

Fleener’s current company, Dynamic Experiences Group, LLC, has helped retailers of all sizes, both corporate and independent, improve sales and increase profits. Focusing on customer experience and satisfaction, and on practical ideas for retailers, Fleener’s presentations offer immediate advice and tips for the business owner. A renowned expert with worldwide experience, Doug Fleener has a reputation for motivating and encouraging others with relevant information.

These speakers and others promise to deliver practical, timely, and encouraging information. In the midst of an economic downturn, their expertise can provide the extra edge business owners and retailers need to not only survive, but thrive. No matter the size of one’s business, or current successes, the speakers at the ABC Spring Conference will offer an abundance of valuable information that children’s retailers can utilize.

For more information, visit www.allbabyandchildsec.com