Tween Dreams

Trendsetting tweens are getting more difficult to predict, so coming up with collections that vary in style, size and season is crucial to creating loyal customers in both parents and kids. The back-to-school period is closing in, and you want to offer the cool clothes kids go nuts for. Tweens will stand out in urban and international brands like Cars Jeans, Frankie & Liberty, Vingino and Jake Fischer. All the brands have great denim looks at the base to mix and match, but offer trendy style pieces to amp up the fashion. With full outfits, including shoes, hats and other accessories, a tween’s back-to-school look will practically create itself.

Cars Jeans is Driven

Cars Jeans is one of the coolest of collections. Starting in the early 80s in Amsterdam, the brand has grown with the time and has become known for classic aesthetics and antique motifs with modern twists.

A first-day-of-school look for boys should include the Ferrara jean button down shirt/jacket with a distressed look. Pair it with the Fabio Tee, a black and grey striped shirt that complements the denim in the jacket while still standing out on its own.

Make fall a little fancy with Bermuda Signori, the bermuda shorts with a twist: suspenders! For a more traditional take, the Bermuda Turin Palm Springs shorts are bright red with palm trees.

Girls can pull off the trendy racing look with the Jacket Flair featuring pink and white with a moto tailoring that makes it modern. Toss the Tee Lione under it, with its majestic lion that has neon around the mane that complements the pink in the jacket. For a more feminine look, the Nadaja Tee has white stripes with an aqua pattern.

With denim galore and nods to neon, Cars will fast become a cult favorite. Join in at www.carsjeans.nl

Frankie & Liberty Reigns Supreme

Frankie & Liberty is an international teen brand of innovative young fashion design with a powerful expression. The style of the brand is contrast: taking feminine lines and adding tough detailing to keep it urban. The Isabel Skinny leggings are a perfect example: these graphic dark grey skinny pants feature a dark grey diamond pattern and pair beautifully with any number of tops. Two to try are the Idola tank dress in black and white stripes or the Ira long top, which buttons halfway down and has dark grey collar detail to match the grey in the leggings.

A fun take on black is the Lara T-shirt in orange or white. The simple short-sleeve look is amped up with a fun black ink pattern, like a Rorschach test. The open back look of the Isolde shirt, with its aqua and white cutouts, is perfectly in the tween trend. Rock the first day of school in an Imperial Vest in orange over the Imoon sweatshirt in grey. The Ilona pants in a floral pattern add some flair to the bottoms to keep the look fresh. The Ilona also comes in shorts and a one-piece stylish suit that showcases an overalls style and will be sure to turn heads in the hallway.

Let fashion freedom reign at www.frankieandliberty.com

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Vingino: Denim Rules

Fashionable, rugged and distinctive, Vingino is all about eye-catching details, well-tailored models and innovative denim washes. Vingino isn’t just denim, though. The brand also offers outwear, footwear, swimwear and other accessories to stay cool this fall.

Puffy jackets haven’t gone out of style and Vingino redefines it with the Teun in Nautical Blue, Leprechaun and Rio Red. The heavy hood is pure practicality while the contrasting zipper colors are all about fall fun. Girls can sport the Tamara puffy coat in Hot Pink with a faux fur hood.

When it’s time to shed the coats and sit in class, the jersey style shirts or the Jenno camo hoodie with bright orange strings will make the tween head of the class. Time to relax? Vingino has a line of casual sweats that are still tailored from top to bottom for a wild weekend look.

Denim is the star of the collections and Vingino has all the washes and looks tweens will clamor for. The distinctive Caitlyn is a slim leg fit with patches that stand out against a dark and worn wash. Girls will love wearing those with the Marlena low cowboy boot. The Bello is the way to go for boys who like it baggier, and this style pairs well with the Vasco flat boot in Urban Camel.

For show-stopping fashion, visit www.vingino.com

Jake Fischer is Kid-Tested, Parent-Approved

For a brand that goes to the masses and makes sure it aligns with what tweens truly want, invest in Jake Fischer. He actually did the research himself, visiting a heathland with a bunch of adventurous kids, including a whitewater rafting trip, to really see what rugged kids do in their clothes. The result is a fall collection full of durable but fashionable clothes ideal for any parent who has had to replace worn jeans one time too many.

Everything in the collection has simple colors with stylish accents, to make matching easy for parents and tweens. Puffy coats feature heavily here, with bright pinks and blues for those who want to stand out and more muted greens and purples for those who need something a little less flashy.

This collection also hosts hoodies with a twist… literally! The play on the traditional hoodie sees a stylish remix with a slightly twisted closed collar in rugged red and navy. Traditionalists can rest easy as Jake Fischer also has zip-up hoodies for girls and more standard collared hoodies for boys. With Jake Fischer apparel kids really could walk uphill both ways to school and still be comfortable and cool.

Find ordering details at http://www.jakefischer.nl/