What's the Latest in Layette?


April showers bring… well, May showers. And June ones. And, well, the summer is just usually full of baby showers and your customers will be struggling to come up with something unique that’s also useful. Help them go beyond lame layettes and explore something totally new. Lima & Limon is bringing Pima cotton to America with fancy and fun footie styles for girls and boys. Make the choices easy with the Grow With Me line of Spencer’s that takes developmental stages into account in all the design elements of the modern layette. When they fall in love with Pima, bring your customers to the next level with Baby Noomie, including a lightweight nursing blanket that will change women’s lives. Zippyz easy zip sleepers will wow at the shower and surely elicit a heartfelt thank you after the first few sleepless months.

Spencer’s International Innovates with Grow With Me! Sizes

From new to time-tested, Spencer’s has clothed America’s children in brand-name apparel since 1889. Built on years of trust, the recognizable brand has ingeniously focused their layettes on three Grow With Me! sizes: Hold Me!, Happy Crawling and Look At Me Go! Newborns will fall under the Hold Me! category for obvious reasons. This collection has covered feet on all pajamas and mitten cuffs to keep arms warm and those pesky sharp baby nails away from delicate faces.

When little ones start moving, Spencer’s will have them covered with Happy Crawling. Features in this collection include protected knees on most pants and sleepers, and footless options for greater toe traction. Sooner or later, kiddos will stand up for their right to play and Spencer’s knows just what they need –– non-skid soles for greater grip and balance and some fashion-forward pieces to wow them on the playground.

These stages and ages are clearly marked on Spencer’s packaging, allowing for easy display. Make gift giving a snap with coordinating blankets and hats. Summer will shine bright with the Fashion Sets, including Sail Boats and Flower Chic. Think ahead to how to wow at the holidays with the Lil Christmas sets.

Help build brand loyalty by offering the best in quality at www.spencersinternational.com

Lima & Limon Intros Fancy, Playful and Sporty Styles

Lima & Limon
If you haven’t been traveling in Central or South America, you may have missed a goldmine of soft and sweet newborn layettes. From newborn must-haves to adorable special occasion pieces, Lima & Limon is made up of classic yet sophisticated pieces and is organized into Fancy, Playful and Sporty styles. Their American debut of a spring and summer collection will focus on dogs and butterflies and launch in July.

For girls, the I Am Fancy Butterfly Footie is festive with pink mini fabric squares and little pink curves on the bottom. When spring showers flow and things are still a bit chilly, the I Am Fancy Velour Butterfly Footie has the stamped butterflies, but with a velour finish for something slightly heavier, but still wearable indoors or out. Boys can be fancy, too. The I Am Fancy Dog Footie is a solid light blue polo footie with a mini-square stamped vest.

For more layering during playtime, the I Am Playful Short Sleeve Bodysuit and Pant comes in both butterfly and dog. Boys can add another level of fun with the I Am Playful Dog Longall and Polo, a solid light blue long overall with a stamped pocket over a white polo with brown buttons.

Be among the first to introduce Lima & Limon at www.limalimonbaby.com

Baby Noomie Features Pima Cotton Comfort and More!

Baby Noomie
While you’re showing off the comfortability and durability of Pima cotton, Baby Noomie is introducing a new line of baby clothing from Peru. With a focus on modern patterns and fashionable colors, the 100% Pima cotton items are perfectly lightweight for summer. Pima is practical, too. The Noomie Blanket, one of their most popular items, is a blanket, swaddle and a nursing coverup. Pima cotton stays cool so both mom and baby can breathe easy in the hot summer sun.

Fan favorites include the Noomie Zapatitos, the most comfortable fabric shoes for crawlers. Not just any flexible shoe, the Zapatitos are also reversible! Founded in 2013 by three moms, the first collection for Noomie has four prints: Blue World Dots, Hipster, Diamond Bloom, and Pink Heartbreaker. The patterns are meant to be mixed and matched so modern moms can have it all.

The newer collection for Baby Noomie is even bolder with the Happy Kitty and Starry Sky Collections. The Happy Kitty will brighten any day with color schemes like lilac and grey/navy. The star of the Starry Sky collection has to be the Noomie Mocs, soft reversible moccasins. Both are just as irresistibly adorable as the first collection and will be ready in June at www.babynoomie.com.

Znap! Zip! Zippyz Make Quick Changes

It’s not exactly news that new parents don’t sleep much. When you take a zombie parent and one-piece snaps only a NASA engineer could figure out, it’s a bad mix. New mom Lisa thought she’d found the answer with zippered pajamas, but then she found newborns aren’t super fond of cold air on their warm skin. Kudos to her for brushing off the sleep fog and creating Zippyz, a footed pajama with three simple snaps on the chest, and a zipper from foot to tummy. So not only is the experience more comfortable for the baby, it takes half the time with only half the real estate to unzip.

Even better, Zippyz are a blend of eco-friendly bamboo and organic cotton. Boys will never be blue in the Blue and Grey Chevron, Elephants, Arrows and even Tye Dye. Lavender and pink make the same patterns perfect for any new princess to sleep soundly. For those parents who prefer to keep the gender a secret, but still want sweet shower gifts, Zippyz has a gender neutral collection as well. Yellow and grey chevron, elephants in a misty grey, and grey arrows with aqua trim will work for everyone, and fit beautifully tucked in with any layette gift.

Let your customers give the gift of time for sleep-deprived parents and warmth for newborn babes at www.shopzippyz.com

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