Some New Moms Like It Haute

Celebrity-baby brouhahas wrought a revolution in the clothing industry. The market for a more stylish wardrobe exploded as mothers-to-be demanded something more fashionable than tent dresses with bows.

Fabulous fabrics outlined and uplifted growing pregnancy shapes through every trimester. Retailers had a field day with a mosaic of color and textiles new to the maternity market. But with all the clothes leading up to the birth day, the big let-down happens the day after: now what should moms wear? Mothers realized they couldn’t wear the old pregnancy clothes, and they certainly couldn’t entertain thoughts of form-fitting jeans and dresses. This new couture limbo sports one more caveat unique to the new mom market: how to breastfeed without creating a Janet-Jackson-at-the-Super Bowl wardrobe malfunction. Breastfeeding undergarments abound, but postnatal tops and dresses are in short supply.

Veteran mom and former news producer Jamie Rubin experienced the “slump after the bump.” Not one to shy away from a challenge, she pulled out all stops to find the best in couture that would allow her to appear cool and classy while breastfeeding. She crafted her own clothes that were both utilitarian and stylish. Milkstars was born, a company and clothing line dedicated to dressing moms so they can nurse infants in comfort and style.

Designed with cutting-edge fashion and needy infants in mind, the Milkstars shirts and dresses sport secret panels that allow a nursing mom to quickly and discretely tend to her baby. The collection comes in super-comfy fabrics and radiant colors like “Pool Blue” and “Violet Femme.” The practical “Amy” style shirt with a shirred neck helps breastfeeding moms rock a new slimmed-down self. For home, office, or a quick stroll around the park, the “Amy” offers practicality and versatility.

Moms also appreciate the fluttery sleeves on the “Joan,” a scoop-necked delight that enhances every curve. For a glamorous dress for a night out, the “Randa” is just what the wardrobe doctor ordered! This cowl-neck stunner with capped sleeves is a perfect fit through the months right after a new arrival and beyond.

Give new moms what they want and need from www.milkstars.com