L'oved is Sharon Oved's Baby

There’s a reason they don’t say “necessity is the father of invention.” Many mothers have started in the children’s business by solving a real-life problem. Sharon Oved is a good example of a mompreneurial success story. After getting pregnant with her first child, Sharon found out her own mother had breast cancer and vowed to breastfeed for a year. It wasn’t easy, though. Trying to gracefully exit a room to nurse privately meant Sharon was missing special occasions. (At that time, breastfeeding coverups had not become a saturated product category.) One desperate night she took an old sheet and used it as a cover-up, allowing her to nurse “privately in public.”

That utilitarian solution evolved into a beautiful and practical 4-in-1 nursing shawl for Oved’s brand sake, L’ovedbaby. Instead of the apron covers that can easily be grabbed by a little one, only to reveal that which a modest mother is trying to hide, the shawls fully cover the top half of a mother’s body while also allowing mother and baby to see each other

The shawl comes in beautiful colors, including Show & Tell Camel and Keen Green. It travels well in a beautifully matching drawstring pouch, and the 7 ounce package fits perfectly in a purse or diaper bag.

Moms also appreciate the fact that the shawl is machine washable and soft on skin. Voted the #1 Nursing Cover in the Readers’ Favorites Awards by Baby & Children’s Product News, the custom-made fabric complements outfits.

Sharon and her customers have even found new uses for the shawl after nursing is over. Consider draping one over a bassinet or stroller in your store to show its versatility.

Sharon also gives back to the community that has given so much to her mother. In May and October, she donates 100% of her profits for her Think Pink shawls to the Susan G. Komen Foundation.

To accompany the shawls, consider a gift option of a matching burp cloth. Thick and absorbent, the Burp Cloth Plush is made of two layers of soft terry cotton, plus an additional layer of the signature ultrasuede to coordinate with nursing covers.

L’ovedbaby also now includes a full line of infant clothing seen out and about on the celebrity spawn of such big names as Halle Berry and Amy Poehler. Visit www.lovedbaby.com for more information or to order.