Designing Naturally with Clare Chen

Are you a “people watcher”? If not, you may have spotted these specialists some time in your daily life and simply not realized it. You can find them perched on park benches on warm spring afternoons, leaning back quietly to take in a busy meeting or gazing thoughtfully at a room full of energetic children. These special individuals have a gift for paying attention to the details in everyday life. They don’t just watch people: they truly want to understand others so they can meet their needs.

Maybe you are a people watcher with a gift for observing what makes others happy. If the thought of meeting others wants and needs makes you feel alive, then partnering with a designer who shares your interests is definitely a step toward success. Clare Chen, creator of baby and lifestyle goods, puts her sharp observation skills through a vigorous workout and then produces functional, unique items.

Observing Success, Designing for Life

“What we are trying to do is to design useful, simple and unique products,” notes Chen. Isn’t that philosophy what great companies are built on? Her line of baby products includes the original 100% Cotton “Hi Height” measuring fitted crib sheet. Available in pink, blue, yellow and green, the eco-friendly circle print allows parents to easily see how quickly their baby grows in all directions.

Chen also offers a gentle way to avoid the awkwardness that sometimes occurs when people make a mistake on the baby’s gender: “Baby Speaks” bibs, which come in either blue or pink. These make a clear statement to help others avoid embarrassment (“I am a girl” or “I am a boy”) and come in plain English or attention-grabbing Chinese.

The FUNctional blanket collection allows for a smooth interaction between the child and the snuggly softness. The “I Love Nature” leaf blanket is accessorized with a detachable ladybug that doubles as a sleeping buddy. This blanket was designed to “capture the image of a real leaf that wraps around a baby”.

Super-sellers include “Welcome to the World”, a giggle-inducing egg-shaped blanket that comes with either a dinosaur tail or little chick feet. Customers also clamor for the “I am a Pretty Girl” design; after all, what little princess wouldn’t adore snuggling up in a pink tutu complete with soft faux high-heeled shoes?

Bring the design talents of Clare Chen to your customers and watch what happens: www.clarechen.com