Lilac Maternitywear Delivers Comfort and Style

Pregnancy is a time when a woman’s mind is on many things; the health and well being of her baby being at the top of the list. There are also the matters of work, daily errands, and possibly caring for her other children to keep her busy and preoccupied. When it comes to clothing, most moms-to-be just want easy, grab-and-go choices that are comfortable yet stylish.

For many years, maternity fashions meant large, tent-like dresses and tops or baggy pants… anything to hide the mom’s growing tummy. Nowadays, baby bumps are celebrated, and maternity fashions are all about highlighting them in a classy, positive way. Flattering a pregnant woman’s body is all about attention to shape and design, and Lilac, a Utah-based maternity clothing designer, understands the value of both.

The sister team of Becca Taylor Rydman and Kristy Olson created Lilac maternity. They wanted to offer something different from the average clothing company. Most women go through various changes in their body size and shape during their lifetimes as they get older, have babies, and adhere to different fitness habits. Lilac’s maternity line is designed to be used before, during and after pregnancy. It is versatile enough to allow for that type of fluidity, and that’s why women love it so much.

Lilac’s jeans are among their top sellers, thanks to their unique design. Unlike many types of maternity pants that slip off the belly, droop in the crotch, or look baggy, Lilac jeans fit much like non-maternity jeans but feature a full-panel belly portion that is extremely comfortable and easy to wear. The Tummy Trimmer jeans are a favorite because they can be worn after pregnancy to help smooth and shape unwanted tummy bulges, while still being comfortable and forgiving.

Lilac’s other pieces – from button-down shirts to flowing dresses to cool tanks – look quite mainstream and trendy and do not scream “maternity wear.” Just like their jeans, Lilac’s other maternity gear is made to go not only from pregnancy to post-pregnancy but also from day to evening. Most of their blouses and dresses can be dressed up or down with some quick and clever accessorizing so that the wearer can get many looks from one piece.

Check out what’s hatching at www.lilacclothing.com