BabyHome Rocks with Style and Function

Change creates opportunity. Changing marketplaces have created a new class of customer: HENRYs (High Earning, Not Rich Yet). Supposedly, there are about ten times as many HENRYs as the super rich, making these customers an important part of the children’s marketplace. What do these kinds of savvy customers want for their families? Only the best — and they understand the global marketplace. Craftsmanship, style, comfort and a reasonable price are important factors for their purchases. Of course, Euro-style is tough to beat for tradition and excellence. European styling and a deep understanding of comfort merge to form some of the finest baby furniture and products in the world. These virtues are the hallmarks of BabyHome, the Barcelona-based, family-friendly company that has been wowing a global audience since 2005.

With numerous awards and nominations, BabyHome has been confirmed as one of the premier suppliers of quality nursery items that have become a customer “want”. Demand for well-crafted, organic products has increased as a burgeoning global middle class seeks quality for their families’ needs. BabyHome has been bringing them the comfort and peace of mind they demand at value-driven price points. The innovative styling of its blockbuster piece, the so-ro mini-cradle, is artistic movement. Created by an occupational therapist, this unique cradle rocks front-to-back, which experts indicate more closely mimics the natural motions experienced inside the womb or the sway experienced when embraced in a parent’s loving arms.

The so-ro twin beats competitors out for ease-of-use and peace of mind: designed for twins, it allows babies to sleep together or separate (a big deal when it comes to feedings in the middle of the night). Of course, BabyHome is focused on safety, and the so-ro mini-cradle is designed to be stable. In fact, BabyHome notes that: “An adult can stand in the cradle without tipping it over.” BabyHome also produces strollers, sleep cots, and highchairs.

Customers will be won over by the innovative Side Light bed rail. Small children are especially prone to rolling out of bed or being chased from there by night terrors. The Side Light addresses both of these issues beautifully: a soft LED on the upper rail offers a gentle glow while the sturdy aluminum rail keeps little people where they belong at night. Lightweight and easy to carry, the Side Light is available in three colors.

Make this season (and every season) bright with the award-winners from www.babyhome.es