Noreen Kidwai Has Passion for Boys’ Fashion

“Why should a mom be deprived of fashionable outfits for her child based on their gender?,” opined Noreen Kidwai, founder of Noreen Kidwai (NK), a company that provides customers with luxe, stylish pieces for boys under two. Her collections were born from the frustration that came with finding appealing attire for her son. Kidwai spent time trying to find the boys’ counterparts for all the great designs and variety available for girls. Coming up empty was frustrating — and Kidwai found that many others were expressing the same feelings about the divide between girls’ and boys’ clothing. It was then she realized that she could use her own strong sense of style and marry it with top-of-the-line textiles to create clothing that many other families would also want.

Kidwai noted: “For my first collection, I really wanted to bring something that wasn’t done before or common for little boys. The number one thing was bold colors.” This first collection attracted a lot of attention, and provides the backdrop for the upcoming zing of the Spring/Summer 2014 line.

“My entire MO behind venturing down this path is passion. I’m obsessed with aesthetics and a perfectionist when it comes down to it,” Kidwai explained about her approach to creating charming clothing for boys. Her passion is others’ gain, as customers have been snatching up the unique designs and color mixes. Kidwai focuses not only on beautiful styling and attention to details, but loves to utilize rich fabrics. Her designs play well on high-quality cotton and imported, pre-shrunk Italian wool.

Hot-selling pieces include the Manhattan Sweater. The lightweight sweater spins the color wheel with purple, teal, and orange; raglan sleeve stripes make for an eye-popping day out at the park or an evening out with the family. The Debonair Shirt is the posh mom’s dream: caramel-colored stripes mingle with muted jewel tones on this long-sleeved button-up piece. An extra layer of sophistication comes from the two-button cuffs. Of course, it is created from 100% cotton, making it soft, durable, and a necessity for understated charm.

A peek at the highlights of the upcoming Spring/Summer 2014 line reveals Kidwai style in all its glory. Think of refined European linen –– assembled locally so quality and styling can be closely controlled. Splashy color-blocked pieces expressly geared for the pre-man set mingle with mix-and-match harem pants and shorts.

For more information, visit www.noreenkidwai.com