1 + In The Family: A Formula For Stylish Baby Clothes

Aunts have a special role in a child’s life. They can be almost like a second mother, a confidante , friend and mentor. The relationship is also rewarding for the aunt, giving her an extra person to nurture and love, whether she has children of her own or not.

In the world of children’s product designers there are many momprenuers and dadprenuers, but “aunt-reprenuers” are not unheard of. It’s not surprising; being around children on a regular basis, providing for their needs and hearing their hopes and dreams is enough to inspire anyone, especially if that someone happens to be a creative, talented soul. This was definitely the experience for Spanish designer Gemma Mases, the founder of children’s clothing company 1+ In The Family.

Gemma launched her company right around the same time her little niece Bruna came into the world. Rather than just buying beautiful clothes for her niece, why not just design her own brand? She wanted to create a brand of smart, easy, comfortable clothing for kids ages 0-24 months

Minimalist simplicity is the aesthetic that drives 1 + In The Family. The lines are clean and there are few prints to be seen save for classic stripes. The colors are mainly blues and pinks so the pieces can be mixed and matched if desired. As contemporary as the color schemes and cuts are, the pieces themselves somehow have a timeless look. Leggings, dresses, and sweaters are traditional parts of a baby’s wardrobe and will never go out of style.

1 + In The Family is part of a growing trend toward modern, clean-cut clothing for babies. The style took root in Scandinavia, and is spreading throughout Europe. Many Americans are becoming tuned in to the trend as well. It’s all about convenience. Dressing a baby isn’t always easy. New parents have so much to think about, and matching prints and colors is usually not high on the list. Still, most parents want their babes to look cute and well-put-together. It’s refreshing to be able to dress your baby without a hassle and still have him or her look ready for a photo shoot. It also feels good to have your child stand out from the crowd of primary-color animal prints in the nursery.

1 + In The Family is currently available only in Spain, but the company is looking to expand its influence and reach out to a broader customer base. To learn more, visit www.onemoreinthefamily.com