ABC Preview: HALO Bassinest™ Swivel Sleeper Introduces Innovations

I continue to be impressed with the product innovations introduced by HALO. The introduction of the HALO Bassinest was a personal product highlight of mine when it was first introduced at ABC Kids Expo. Now, the brand is introducing more innovations and options to co-sleeping and baby’s own safe sleep space with new Bassinest product selections. Great news for retailers and new parents. The HALO Bassinest Swivel Sleeper is a safe and effective way to keep a sleeping baby close to mom in the early months, but always in his own safe sleep space. Based on the popularity of the original design featuring a silver base and sophisticated Damask pattern from the Premiere Silver series, additional choices will be unveiled at the ABC Kids Expo, shipping December, 2014, for a January 5, 2015 date online and in stores.

Breakthrough Design Keeps Baby Close and in Own Safe Sleep Space

The Bassinest is considered a breakthrough in the bassinet category due to the way it functions: its elliptical swivel allows the unit to move into bed next to mom and dad, and the circular motion provides a 360 degree turn for easier in and out of the bed. The height adjustable feature means it can be raised to the level of most beds.

The new styles will include an additional Premiere Silver model with a more modern Harmony Circles pattern. This will also include the electronics panel that features a nursing timer, nightlight, soothing sounds and gentle vibration. The Bassinest Essentia Series incorporates a white base with soft white Honeycomb pattern fabric. This will not include any electronic features.

The AAP has recently concluded that co-sleeping is the biggest risk factor for infant death, based on a study of over 8000 infant deaths in which 70% of babies under four months of age died while co-sleeping. The Bassinest is the perfect solution as it keeps baby close at hand – even in bed with you – yet in his own safe sleep space.

Designed for babies from birth to 30 pounds or five months of age, the Halo Bassinest meets or exceeds all CPSC and Health Canada guidelines and standards for bassinets. The mesh sides provide maximum breathability and visibility and are made from 100% polyester material that easily wipes clean with a damp cloth. The removable, coordinating fitted sheet is machine washable, and additional sheets will be available late October with an SRP of $14.99. The new Bassinest Swivel Sleeper is JPMA-certified and was awarded the top JPMA Innovation Award for 2013. (MAP: $249.99 for the Premiere series; $219.99 for the new Essensia Series.) Visit booth 4735 to see all the new styles of the HALO Bassinest Swivel Sleeper.

See HALO at ABC Kids Expo, Sept. 7-10, 2014, Booth 4735. For more sleep time solutions and sensations, visit www.halosleep.com.