For Two Fitness Supports Pregnancy in Style

In 2009, Marjorie Stiegler recognized that pregnant athletes were suffering from a huge void in the market. With few choices of maternity activewear, and poor design among the choices that did exist, she launched For Two Fitness. When her apparel hit the market, pregnant “fitness-istas” were finally being served in a completely new way with high performance, supportive athletic wear. The line never sacrifices quality to fashion, and has flattering and flexible fit details that truly last the entire pregnancy and beyond. “Plus, we add an element of fun with our unique, proprietary slogans and graphics you just can’t get anywhere else,” says Stiegler.

For Two Fitness is designed for expecting mothers who are dedicated to healthy lifestyles and are seeking performance workout apparel.They offer sizes from XS to XL. Stiegler notes, “Moms should buy according to their pre-pregnancy size. No need to ‘size up!’ Our apparel is specially crafted to grow with the belly and flatter after baby is born too.”

The company has grown at a staggering rate, and Stiegler attributes that success to fulfilling a real need in the market. “Retail has been hard on expecting mothers, with very expensive maternity apparel that is often poor quality, unflattering, and no fun. Pregnancy is a joyful time, and our apparel celebrates women, the miracle they are performing with their bodies and their dedication to the health of their pregnancies. This joy is absolutely contagious.”

For Two Fitness has been growing so fast they can hardly keep up with demand. What started as a small family business now serves nearly 200 countries, and never have they had external capital funding or investors. Growth is very organic, via word-of-mouth and recommendations from other moms, as well as online communities. They also have an amazing group of ambassadors and bloggers whose fitness efforts and achievements inspire them every day.

Their products are all designed in-house and made by small local businesses in Los Angeles. They use small businesses and artisans for everything from pattern and sample making, to cut and sew, dye houses, printing and more.

Their top sellers include the Running for Two line, followed closely by their Yoga for Two and Training for Two designs. Capris are a big hit in the summer, especially the Dedication Capri. In the winter, they cannot stock enough of the Ultimate Maternity Fitness Pant. The micro-fleece lining of the pant and the universally flattering cut make them perfect for fitness and lounging. Stiegler claims, “Some women literally live in them every day.”

One of Stiegler’s favorites is the “For Three” twins line. She says, “There is something so awesome and magical about twins.” She continues, “Also, with ballet barre inspired workouts and high intensity interval training workouts so popular these days, I love our Belly Up To The Barre and Sweating for Two designs. My own children are two and four now, and I still wear the pants all the time. They are truly season-less and the belly panel works as a traditional fold-over waistband.”

Currently in development are running shorts, which the For Two Fitness team is extremely excited about. They know they have a winner in the works when it inspires women to wear the item even when not pregnant.

For more information, visit www.fortwofitness.com