New Bébé au Lait Nursing Pillow Provides the Ultimate in Comfort and Style

Bébé au Lait^®, the category leader for Nursing Covers announces today the launch of the Comfort by Design Nursing Pillow – breathing fresh life into the Nursing Pillow Category. After 10 years of helping moms to breastfeed in public with comfort and confidence, the company looked to nursing moms to help design a Nursing Pillow that’s as comfortable as it is stylish.

The Nursing Pillow’s most notable comfort feature is the deluxe, double-layer design — which gives the option of a flat, firm surface or a plush, soft surface. Additional comfort features include an easy-to-use positioning strap with quick-release buckle, and an ultra-soft, premium cotton cover. The wide laying surface provides plenty of space for infants from birth to 12 months, and the pillow height ensures that baby is at the ideal level for a perfect latch, preventing back and neck pain for mom.

“When you talk to a new mom, it’s clear that learning to breastfeed can be overwhelming. Holding the baby at the right height, positioning the baby’s head at the precise angle for a perfect latch — all while positioning your breast with your other hand — it’s actually a lot of work,” said Claire Ekelund, SVP of Product Development at Bébé au Lait. “So, I began designing our nursing pillow when I had my third daughter. I tried many different nursing pillows currently on the market, but found that I needed extra pillows to prop up each nursing pillow or slouch forward to get my baby to the perfect height for feeding. Just before my nursing days were over, I felt I had the perfect nursing pillow design. Focus groups and Lactation Consultants confirmed this. I feel we have thought about all the details a nursing mom needs in a nursing pillow.”

In addition to the pillow’s numerous comfort features, it’s loaded with convenience features as well. With a pocket that can be used to store breast pads or pacifiers, a carry handle and a positioning strap that doubles as a shoulder carry strap, the pillow offers the ultimate in comfort and convenience for nursing moms. Both the pillow and cover are also machine washable — especially important in those first busy months with baby.

“An added bonus is that with all this comfort, comes a great looking, stylish pillow,” adds Claire Ekelund. “Our new pillows match our line of sophisticated and modern Nursing Covers — so the pillow is something that moms actually want in their homes- — no more hiding your nursing pillow when company comes over!”

The new Bébé au Lait Perfect Fit Nursing Pillow is available in the following styles: Camden Lock, Amalfi and Chateau Silver and retails for $55. For more information, visit www.bebeaulait.com.

About Bébé au Lait

This family-owned, California USA-based company is known around the globe for providing nursing moms and parents with premium quality and stylish products. In 2014, Bébé au Lait celebrated 10 years of pairing exceptionally beautiful prints with durable, natural fabrics and functional design. These innovations include the Nursing Cover, Swaddle and Snuggle Blankets, Quadruple Bib and Hooded Towels and now, the newly launched Nursing Pillow to name a few.