Jaxxwear: You Can't Spell “Heart” Without “Art”

The ability to change and evolve is integral to the survival of any organism. This foundational truth of biology can be applied equally to business development. A business owner needs to keep their eyes on the changing current of the market, keeping up with trends in both style and marketing. They also need to look for ways in which they can help their company stand out in a sea of businesses that may be similar. Do they have one or two outstanding products they can focus on? How about going back to the drawing board and creating a new product that will breathe new life into the brand’s image?

In 2012, New-York based children’s clothing maker Jaxxwear decided to revamp their line. Their business was doing well, but they wanted to update their brand to be more modern and compelling while remaining true to its roots. Creator Heather Jaffe believed in her original vision, which involved bold colors and patterns based on artist’s prints. The style is based on solid scientific studies that show that children who are exposed to art early in life enjoy advantages such as increased creativity and better academic performance.

The updated line focused on the art prints that were in high demand from customers, but added fresh silhouettes and new fabrics, and the changes paid off. Today, Jaxxwear is enjoying booming business from loyal customers who were with them from the start in addition to new fans who were drawn in by the contemporary updates.

Their success is all about creativity and quality. The hand-printed, pre-washed, pre-shrunk garments are designed in New York and made in Peru of 100% Peruvian Pima cotton. This material is known for being luxuriously soft as well as earth-friendly. Its harvested by hand to weed out so that the resulting material can be as smooth and durable as possible. To further their pledge to protect the environment, the brand also only uses water-based inks, which are safer and serve to enhance the artsy, natural appearance of their prints.

The company’s layette collection focuses on one-pieces and includes footies, dresses and rompers in a variety of colorful, playful prints including elephants, bugs, hearts and many more. The Caterpillar and Friends collection showcases the art of popular children’s illustrator Eric Carle. Young children will likely recognize his illustrations and will be thrilled to have his cast of creepy crawly characters show up on their clothes.

View the full line at www.jaxxwear.com

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