See and Be Seen Wearing Raingear

Safety is a major concern of anyone involved with kids. They need to be visible out on bikes and scooters, in storms and any time decreased visibility could cause a problem. i Rock the Block brings stylish rain jackets that combine fashion, function and safety. Jackets are comfy to wear, hooded and well-fitted with a soft-touch waterproof shell that keeps the kid inside snug and dry.

The fully-lined interior adds an extra touch of warmth. Add to it high-visibility safety trims that can be seen for up to 600 feet away. The base trim extends all around the jacket so the wearer is visible for a full 360 degrees and is also part of the zipper pull as well as on the arms. Jackets are even more efficient with a storm flap to keep out wind and rain.

Girls’ jackets come in bright pink, with a sprightly blue flower pattern, daisies or multi-colored hearts with a healthy dose of pink and purple. Boys’ jackets are available in a good looking green, teal or navy. All the jackets fit toddler sizes 2T-4T; they can go right in the washing machine or be wiped clean with a damp cloth.

Company owner and founder Brenda Anderson is a runner who appreciates the importance of safety outdoors. Based on that premise, she started i Rock the Block, figuring rightly that keeping kids brighter and more visible and hence safer would be a win-win.

As an additional safety feature, the company offers the i Rock Safety Slap which works for kids and adults –– anyone who bikes, walks a dog or does anything in a low light situation. The item slaps on like a typical slap bracelet and glows both in steady or flashing mode when clicked on. The battery is included and when needed can easily be replaced.

Project what you love: www.irocktheblock.com