JJ Rabbit Helps Kids Get a Handle On Grown-Up Cups
The switch from bottle to sippy cup is one that signifies an important leap in a young child’s physical and social development. With the nipple and its association with infancy replaced by a hard durable spout, and with the introduction of two side handles, kids can exercise their newfound dexterity and independence. Once the children outgrow sippy cups, they’re ready to launch into the world of “grown-up” drinking glasses…. or are they? The American Academy of Pediatrics recommends that children graduate to regular grown-up cups around the age of 12 to 15 months, and that they should stop using sippy cups completely by the age of 3. While this is good advice theoretically, not all kids find the transition easy in practice. Regular cups can be unwieldy for little hands, and most parents can tell war stories about trying to get epic juice spills off of the carpet in the early months after their young child starts using a cup.
The innovative minds at JJ Rabbit would argue that an intermediate cup might be a good idea for kids adapting to adult cups, and they have introduced the Cuppy to fill that need. The Cuppy is a two-handled open cup with a cute animal figurine on the bottom. The figure is there to encourage little ones to finish their drinks and to make the use of the Cuppy a fun and exciting experience.
In addition to aesthetics, the Cuppy also offers health benefits. Unlike some sippy cups, Cuppies are made from plant-based materials, making them 100% biodegradable, compostable and free of BPA, phthalate, and PCV.
JJ Rabbit was founded in June 2013 by a dynamic husband-wife team. Their first inspiration for Cuppies came from Creature Cups, ceramic coffee mugs that include sea creature figures at the bottom. They thought that a similar concept would be great for children, and as they were starting a family of their own, they had a great incentive to make their dream a reality. They combined her background in fashion design and his experience in product design to come up with Cuppies. The revolutionary “bio-plastic” makes the product both kid-friendly and earth-friendly.
JJ Rabbit’s future seems bright. Although the company is just starting out, the reception they have received for Cuppies has encouraged them to expand their product line in early 2014. The bowls, spoons, and other eating utensils will be designed with children in mind, using the same safe materials and bright, fun styles.
Check them out at www.jjrabbit.com