'20' Group - Brick and Mortar Store Performance Enhancement

Modeled after the automotive industry’s successful ‘Twenty Groups’ model, Panos Creative created our own ‘20’ Groups for independent specialty brick and mortar retailers in the juvenile and toy industries.

Mission – To help a small, cohesive group of brick and mortar stores use technology, best practices, new sales/marketing paradigms, and social platforms to increase brand awareness, increase sales and realize efficiencies that positively impact the bottom line.

Many store owners attend meetings where they broadly discuss business issues. However, because they are informal and rarely structured, owners come away with vague ideas and good intentions but no plan of action. Panos Creative puts structure, financial guidance and accountability into the model. We facilitate meetings, provide guidance and direction for plan implementation, stay ahead of the leading edge in technology and trends, ensuring that owners have the tools and guidance to improve their businesses.

Panos Creative delivers a level of coaching, consulting and extensive marketing support that is unmatched by any traditional agency. Today we are in an all-new era. The competition is much more robust, customers are far more educated, and they have more choices than ever before. The successful store owners of today realize that in this new, competitive era they need professionals that they can turn to for input…they need access to Key Performance Indicators, they need industry information that is leading edge and they need personal accountability.

Because store owners wear ‘all the hats’, most do not have sufficient time or resources to devote to these important processes. Panos Creative’s marketing/consulting service, modeled after the successful ‘20’ groups within the automotive industry, allows us to take you and your company right to the top in the most affordable and effective way!

Each ‘20’ group is comprised of 20 retailers that are of similar size and operation and are from non-competing markets. The group acts as a “board of directors” to members that provides valuable feedback, ideas, and a sounding board when you are faced with the daily challenges of owning and operating a brick and mortar retail store(s).

The ‘20’ Group helps provide a road map to profitability and prosperity. ‘20’ Groups are for retailers who want to improve and grow their business, and to maximize their ROI with the use of the latest technology and proven proprietary social media marketing processes.

It is almost guaranteed, no matter what kind of problem an owner might face, chances are someone in their peer group has already dealt with that problem successfully. While new ideas can generate powerful returns, each member learns from the collective experiences of the entire group by swapping best ideas, benchmarking financial performance, solving member problems and holding each other accountable for achieving performance goals.

Each member of a ‘20’ Group receives a quarterly composite analysis comparing their Key Performance Indicators with those of other members in the group. This valuable information provides the foundation for measuring your store, setting goals, identifying specific areas or processes within the operation for improvement, and ultimately increasing profits.

The composite provides industry benchmarks for operating your store. These benchmarks allow a retailer to measure his or her business against reliable operating information from our proprietary database of statistics from other, like retailers within your group and against our own database of compiled industry standards.

Each month, our members receive our Best Ideas - ways that you can improve operations, grow sales, and increase customer satisfaction. These best practices can help profitable dealerships become even more profitable!

New ideas from other dealers, our professional consultants, financial comparison composites, our expert guidance and training in social media marketing techniques, brand-building, and our proprietary outside sales model, are all tools you need to grow your profits.

Let Panos Creative 20 Group help you:

1. Network with non-competing retailers
2. Compare yourself with top performing retailers and profiles
3. Take a no-nonsense approach to analyzing your operation
4. Understand and implement a total, cohesive brand awareness program incorporating all elements
5. Connect with your customers and build brand loyalty through proprietary social media marketing strategies - integrating facebook, twitter, youtube, blogs, linkedin, and other platforms
6. Stay connected and build a strong opt-in email list, while delivering relevant content to your customers
7. Using the latest technology in all aspects of operations
8. Implementing a successful OSP (outside sales program) using our proprietary methods
9. Overall, improve your bottom line!

Here’s what you get:

1. Monthly Online Meetings – one on one
2. At least three online group meetings per year - one per quarter
3. One physical meeting during designated trade show with all group members
4. Monthly Online Financial Composite, to compare your store with the other stores in your group, as well as top performing stores and Best-of-class performance targets
5. Complete Social Media Marketing Plan Set-Up/Implementation, training, and ongoing maintenance manual (complete set-up over a three month period)
6. Set-up and implementation of a web-based customer loyalty program based on FourSquare or Groupon
7. Personalized help from your peers and professional help from one of our industry recognized consultants - all with retail experience!
8. Periodic Marketing Webinars
9. Proprietary Sales Model for outside sales
   1. Custom eNewsletter Program with relevant content, list-building program. (platform costs separate and responsibility of store owner)
   2. Monthly ‘Best Ideas’ eNewsletter to store owners within the group -Brick and Mortar Guide to Digital Marketing article -Promotional Ideas - Case studies/marketing facts - Important Industry news and news from members.
   3. Accountability