Super Cool Kids Clothing Launches in The UK Market

Canadian childrenswear label Super Cool Kids’ Clothing (SCKC) was officially launched in March 2010, with the opening of its flagship store in mid-town Toronto. Until now, the brand has only been marketed in North America, however, this season, it’s launching to the UK.

Catering for boys and girls age newborn to 10 years, the brand focuses on mix and match pieces. For s/s 12, it has made heavy use of a lightweight fabric known as Cotton Slub, a non-clingy, airy fabric made of twisted cotton threads that produces a textured effect. Style-wise, the collection incorporates elements of retro, vintage and urban influences. Detailing plays a big part, with highlights including raw-edges, inside-out seams, layered appliqués and neon zippers on denim. Some key pieces from the new s/s line include a reversible T-shirt dress with stripes on one side and a large butterfly on the other, floral tunics and ruched leggings for girls, and graphic T-shirts and shorts for boys.

Dependent on exchange rates, wholesale prices range from around £6 to £20. The brand is looking to attract mid to high-end childrenswear boutiques and department stores with its collection.