Itzy Ritzy^® Introduces Innovative New Wrap & Roll™ Infant Carrier Arm Pad and Tummy Time Mat

Itzy Ritzy^®, known for bringing parents products that are modern, functional, and make parenting in style easier, introduces the innovative new, Wrap & Roll™. The Wrap & Roll is a multi-purpose product that easily transforms from an infant carrier arm pad into a tummy time mat.

The versatile Wrap & Roll features these two primary applications, plus other practical uses:
Infant Carrier Arm Pad
• Cushioned to protect the arm from carrying a heavy infant car seat
• 2 toy loops for attaching baby’s favorite toys
• 100% cotton with minky accent
• Provides visual stimulation for baby

Tummy Time Mat, Changing Pad, Travel
Blanket
• Opens up for changing pad or activity play mat
• One toy loop
• Mirror for developmental stimulation

The Itzy Ritzy Wrap & Roll, MSRP $29.99 USD, is available for pre-order now via www.itzyritzy.com or at in four top selling custom designer prints.

TThe Itzy Ritzy Wrap & Roll will make its industry debut this September at the ABC Kids Expo in the New Product Showcase.

About Itzy Ritzy
Itzy Ritzy’s full line is available in over 1,000 retailers worldwide and is popular with discerning parents and celebrities including Rebecca Romijn and Jerry O’Connell, Angelina Jolie, Ali Landry, Neil Patrick Harris, Pink & Carey Hart, Kendra Wilkinson, KourtneyKardashian, Christina Aguilera, Melissa Joan Hart, Kobe Bryant, and Nicole Richie.