Donita Introduces 2013 Fall/Winter Collection

“From blushing leaves to crystallized snowflakes” captures the thematic season and fashions of the 2013 Fall/Winter Collection from Donita Fashions. “Our Fall/Winter Collections include a wide selection of traditional and on-trend styling, matched with quality craftsmanship and the affordable wholesale prices that have kept our trade show appearances crowded and our sales growth climbing over the past three seasons,” reports Sales & Marketing Director Michael Berens, “Our newest collections for fall and holiday include innovations and surprises, including a Couture Collection, a special 7-14 tween assortment, and a new infant/toddler playwear brand, called Bubble; plus bonus incentives on our Immediate-Buy Service for Spring 2013.” Appointments are now being taken by Donita’s U.S. and Canadian sales representatives, as well as these trade shows: KIDShow Ballys Las Vegas (February 18-20,2013), ENK Children’s Club (March 10-12, 2013) and KIDShow Miami (March 17-18, 2013).

The Donita Couture Collection: Upscale Fashion at Moderate Prices

Donita has built a reputation on providing quality dresses at affordable prices that attract attention and satisfy the needs of today’s specialty store buyers. “For 2013, Donita introduces a Couture Collection that features more expensive fabrics, exquisite detailing and sophisticated designs, all at reasonable price points. Suggested retail prices for most Couture dresses are a low $52. Donita saw an opportunity and a need for top-of-the line looks at rock bottom costs and we have satisfied this need in girls’ dresswear. Once buyers see, touch and inspect these dresses they are amazed and readily sold when they see the wholesale pricing!” proclaims Michael Berens.

Donita Couture Collection

Tweens Specialty Group Added by Buyer Demand

This season, Donita introduces a Specialty Tween Group with selective designs available for sizes 7 to 14. The tween group offers more sophisticated, yet still classic and family-favored designs in 100% cotton, polysilk, velvet, poly rayon with beautiful mesh overlays. The styling and color combinations, including on trend pinks and grays are modern enough for a tween girl’s emerging tastes, but still traditional enough to coordinate with younger sisters’ dresses for fall and holiday gatherings and traditional family portraits. Deep-hued mustard and turquoise also complement the Donita assortment.

New Bubble Playwear Expands Donita’s Brands

Donita and its parent company Liza Garment introduce Bubble, a brand of playwear in sizes 3 months through 4T. The infant/toddler activewear includes styles in cottons and lycra with the added touches that moms love, including playful accents and taffeta tutus. For play or everyday photo ops, Bubble is a burst of practical fashion, comfort and budget-smart pricing.

Immediate Buy-Service for Spring 2013 Earns Credit for New Fall/Holiday

Donita’s manufacturing policy is to always have dresses available for fast delivery and great prices, even for the current season. Its generous availability of immediates is one of the services that sets Donita apart from competitors. Donita Fashiolns, with its dresses manufactured at Liza Garment in Indonesia, anticipates demand and adjusts its year-round cutting schedule to fulfill new and reorders every month through every season.

Donita offers a trade-show exclusive incentive program for styles still available on its Spring 201. Buyers placing and paying for orders at KidShow Las Vegas on February 18-20, 2013 can benefit. Buyers will earn a substantial percentage of credit, based on purchases of immediates from the Spring 2013 line, toward payment of new Fall/Winter orders approved during the February KIDShow in Las Vegas.

Bubble Collection - New Playwear from Donita

About Donita
In 2011 Donita Fashion opened its U.S. corporate headquarters, led by Sales and Marketing Director Michael Berens, a veteran in the clothing business for over 20 years, with experience in results-driven sales, innovative brand launches, fashion and celebrity marketing, merchandising, manufacturing, retailer support services and responsive customer service.

Liza Christina Garment Industry began as a home industry in 1976 and has grown to become an international supplier of girls’ dresses for all occasions, formal to casual, with new designs annually for spring/summer, fall, holiday and special occasions.