Baby Gizmo

As sisters with 5 children under the age of 8 between us (as well as 7 siblings, 8 nieces and nephews and 19 first cousins!), we’ve done our fair share of baby product shopping. Since the average mom spends $11,000 on baby gear the first year of her child’s life, we did the math and discovered between us, we’ve spent over $75,000!

We’re middle class moms from middle America and don’t part with that much money easily, so we’ve been extremely choosy, almost obsessive, about our purchases. We’re the moms who take the strollers off the shelf, take products out of the box; we buy, try, and aren’t afraid to return. We’ve been known to take a box of batteries to the store so we could see a product in action and even lick the merchandise (Yes, lick the merchandise. Some of that industrial plastic tastes nasty!).

Over the years, our product research skills expanded to include frequent calls directly to the manufacturers, trips to industry trade shows and the eventual creation of The Baby Gizmo Company. Baby Gizmo has evolved into an independent product testing and research coalition of moms, pediatricians and child development experts from around the country.

We leave the crash testing and safety ratings to the government and consumer organizations like Consumer Reports, but while we love their information, we found their reviews don’t speak to other important issues, like if the music is annoying or you’ll ever get dried green beans out of the cracks.

Our product testing is real-world testing. We built a stroller obstacle course. We weigh products. We throw food on them. We run through parking lots carrying them, two other kids and our diaper bags.

We created BabyGizmo.com to be the Web’s first and only product resource site dedicated to baby gear that a mom could trust. We hope you enjoy using it as much as we enjoy creating it!