The Doneger Group

The Doneger Group is the leading source of global market trends and merchandising strategies to the retail and fashion industry. Leveraging the company’s 60+-year heritage, its premier network of market and trend & color forecasting experts works closely together to provide clients with analysis and direction on product and business planning.

The Doneger Group’s merchandising and creative teams review the marketplace at all stages of the design, development and merchandising process. All segments of the apparel and accessories markets, both at retail and wholesale, in women’s, men’s and children’s wear are researched and analyzed; the company competitively shops retail in the U.S. and Europe and attends all key textile fairs and trade events.

With this foundation of services and its extensive industry presence, the company has developed strong relationships with retailers, manufacturers and style-related businesses alike, giving The Doneger Group the broadest and most diverse perspective in the industry.

The extensive scope of the business allows The Doneger Group to tailor the organization’s intelligence to address the business needs and objectives of each client individually. Clients gain the business information and industry knowledge that will position them competitively in their market.