Sofiabella

Namaste,

Okay, so I don’t actually practice yoga. But a close friend, who does, explained the meaning of this Sanskrit greeting as “the light within me honors the light within you”. I love it! Just imagine the possibilities if every human interaction began and ended with this simple yet profound salutation.

I firmly believe that within each of us there is a light that is meant to shine bright, that every child is born blessed with unique talents and abilities, inherently gifted with something of value and worth to contribute to this world and that our potential is limitless.

Unfortunately, pop culture and the media are sending today’s youth quite a different message. The abundance of provocative clothing options coupled with the ubiquitous, sexually charged advertising specifically targeted to impressionable pre-teen girls, suggest that physical beauty and overt sexuality are paramount and hold greater value than substance, ability or accomplishment.

This is not the message I want for my daughter, Sofia or for any young girl. Inspired by the words “you must be the change you wish to see in the world”, I felt compelled to rail against the absurdity and resolved to create a more hopeful alternative. And thus Sofiabella.ca was created as a one-stop destination for trendy apparel coveted by girls and approved by mom.

Sofiabella.ca offers quality, fun, stylish and age-appropriate clothing for tween girls AND promotes positive messages for them to send out to the world with what they wear:

“I have value and self-worth”
“I believe in myself”
“I can accomplish anything”

It is my hope that Sofiabella.ca can play a small role in empowering young girls to dream big and live loud, to inspire them to aspire to greatness and to encourage each girl to allow the light within to shine bright.

Namaste,
 Elena