Andrea Williams: Exhibiting Success

What do the successful companies Noodle Head (Pawparazzi), Angela Frost, and MOGO Designs all have in common? They understand the value of trade shows. Sales are the lifeblood of every company, and few events help rack up strong sales and positive PR like a trade event. The right trade show generates serious customers, provides a chance to showcase new products, and offers insights into market trends. Sharing at trade shows can also help foster relationships that can help businesses expand.

The only problem with trade shows? Not being able to get there. It takes a lot of time to plan, coordinate, and set up a booth at a show, none of which immediately adds to an exhibitor’s bottom line. Salespeople and other staff members often get pulled off other assignments to handle the show, which can result in an ineffective utilization of resources. Plus, every company is slave to Murphy’s Law: whatever can go wrong, will go wrong. There are also any number of issues that can typically spring up at the last minute (delayed flights, mis-booked reservations and late deliveries are on that list).

Wouldn’t it be great to have an experienced trade show freelancer that understands your company and its products well enough to take the hassle out of trade show exhibitions? Brands big and small turn to Andrea Williams, a trade show expert with years of experience providing the power, panache, personality and persuasive marketing skills that attract attention and sales on trade show floors.

Understanding the Brand, Creating Sales

As a former model and alumna of the University of Iowa, Andrea Williams got her first introduction to the power of trade shows when she worked at a women’s apparel show at New York’s Javits Convention Center. Her minor in marketing gave Andrea the edge she needed to take the trade show circuit by storm, since she had a solid understanding of what companies needed to stand out among a field of strong competitors.

After years of both domestic and international travel, as well as partnering with a broad variety of clients in numerous industries, Andrea’s knowledge, connections, and energy have vaulted her to the success she enjoys today. She does a thorough study of each client’s business, products, and target markets to develop a complete show experience. Her approach to trade shows incorporates innovative marketing solutions that measurably boost the bottom line.

Companies new to trade shows, or those who just need an experienced hand, can benefit from Andrea’s services. Since Andrea has worked in many different venues, she understands how to get booths set up and make sales while building positive brand awareness. She also works alongside company salespeople to do pre- and post-show chores, and acts as a seamless extension of the sales team. Noodle Head, Angela Frost, Karito Kids and MOGO Designs are among the brands that have hired Andrea to represent their brands at various trade exhibitions.

Once a company starts appearing at certain trade shows, it’s vital to remain engaged: the continued presence of a brand’s products and services builds brand awareness. Andrea Williams helps companies remain in front of industry leaders by off-loading the burdens associated with managing the trade show circuit. Andrea’s years of specialized experience makes her a natural extension for any company, and her great interpersonal skills add value to many sales teams.

Peace of Mind with a Proven Winner

Andrea’s client companies trust her to represent their brands and bring them peace of mind, along with her sales. “I run complete trade shows for companies,” Andrea notes, “…I set-up, sell, write the orders, pack, ship the samples back to the requested destination, and then Fed Ex the sales orders and contacts to the company.” Most importantly, Andrea takes the stress out of trade show exhibitions.

No stranger to challenges, Andrea has saved her clients time and money. One client booked a trade show that didn’t match the type of products sold or clientele targeted. But Williams turned this recipe for disaster into sweet success: “I went from booth to booth talking with the exhibitors and creating energy and enthusiasm for the product. Exhibitors flocked to the booth and sales were tremendous!”

Andrea is constantly creating new ways to market her clients’ products and services, which is a value-added service she provides to all of her patrons. “When a buyer comes into the booth to place an order, I don’t just take the order –– I expand the order. I do this with marketing ideas I’ve developed over the years through my involvement in so many different types of industries.” Her commitment to her clients’ success is how she’s earned long-term partnerships.

Andrea’s success has come through her dedication, hard work, and talent for creating sales. Andrea Williams is more than just a trade show exhibitor: she’s a rainmaker.