‘Alfresco, A Taste of Las Vegas’ To Be an Entertaining Culinary Experience at August Las Vegas Market

World Market Center Las Vegas is proud to announce an encore to last Market’s crowd-pleasing opening night celebration. The second annual “Alfresco, A Taste of Las Vegas” will bring together flavors that tantalize during an unforgettable Las Vegas evening, Monday, August 2, from 6 p.m. to 8 p.m. on opening night of Summer Las Vegas Market, Gift+Home and Vegas Kids.

Food and Furnishings Meld Under the Stars

Attendees will sample culinary creations from celebrated Las Vegas chefs who will personally oversee the creations served, including celebrity Chef Bradley Ogden, while mingling amid a visually stunning outdoor display featuring some of the finest products that celebrate the indoor-outdoor living movement. Live cooking demonstrations, rhythmic sounds from a club DJ and scintillating video montages will provide an ever-changing and intriguing backdrop to a picturesque evening.

“World-class dining isn’t just about the edible delights and delicacies, it’s about the ambiance, the atmosphere and the furnishings,” said Robert Maricich, President and Chief Executive Officer of World Market Center Las Vegas. “Las Vegas’ finest restaurateurs know that, and so do our attendees. There’s no better way to emphasize that point than to bring together the best in food and furnishings, all under the beautiful desert sky.”

“Alfresco, a Taste of Las Vegas” will be hosted outdoors in the Grand Plaza at World Market Center Las Vegas. The mood will be set as the Grand Plaza is magically transformed into a resort-like environment including an imagined swimming pool, resort-style cabanas and a series of tiered daises featuring vignettes from some of the most prominent, outdoor furniture manufacturers from the U.S. and around the world.

The distinguished participating chefs and their award-winning teams will share some of their tastings and other immersive and entertaining culinary experiences with attendees. Restaurants that will be represented include Charlie Palmer Restaurants, Mario Batali’s B&B Ristorante, Bradley Ogden, Mesa Grill, Payard Patisserie & Bistro, Restaurant Guy Savoy, Emeril’s Fishhouse, Sinatra, Botero and Mundo, A Culinary Haute Spot.

“The flavor of Las Vegas is a sampling from around the world,” says Maricich. “When Market concludes each evening, attendees are often faced with numerous dining choices in a city known for its world-class cuisine. By bringing together this culinary tour de force, we’re providing each attendee with a VIP dining experience that is unique to Las Vegas.”

Las Vegas has developed a stellar reputation as a dining destination. Renowned magazines, such as Bon Appétit, Wine Spectator, Gourmet, Robb Report and Esquire have paid tribute to our foodie frontier. World Market Center would like its attendees to experience that side of Las Vegas and more during Market. “Alfresco, a Taste of Las Vegas” allows World Market Center Las Vegas to do just that.

Las Vegas Market will be held August 2-6, 2010, accompanied by the launch the new Gift+HomeTM and VegasKidsTM. Attendees can book discounted rooms online now at www.LasVegasMarket.com.

About World Market Center Las Vegas

World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex. The state-of-the-art campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textiles and related segments, as well as the Las Vegas Design Center open daily to consumers and designers. World Market Center currently hosts the biannual Las Vegas Market™, the preeminent total home market along with INSPIREDESIGN™, Gift + Home™ and Vegas Kids™. For more information on World Market Center Las Vegas and its shows, visit www.wmclv.com.

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