Report on the second edition of Playtime New York

The 2nd edition of the Playtime New York show was held from the March 5th-7th, 2011 at 82MERCER in Soho. 72 American and international brands, associated with the worlds of childhood and maternity wear, came together: clothing, footwear, jewelry, accessories, childcare and deco were represented.

The 14% increase in the number of participants compared to the July 2010 edition was accompanied by an increase of 25.21% in the number of visitors, a sharp progression which bodes well for an ultra dynamic 3rd edition.

The atmosphere of this second edition has been very positive and visitors report being mostly left with the feeling of discovering a place where business and pleasure are finally compatible! Trend spaces created in collaboration with American artists were very successful in presenting - as the pop up shop - parts of the collections in a different way and give the room a thrilling pace.
The shuttle service established between 82Mercer and the Javits Center was very well received by buyers whose work has been facilitated.

With an already large number of requests to participate in the next edition from July 30th to August 1, 2011, Playtime NY is about to grow again, always with the same demand and desire to enable its visitors to experience a quality offer in an exceptional environment.
Further Information:

Total number of visitors: 1632 (+ 25.21% increase over and above July 2010).
87.52 %
12.48 %
Visitor spread over the three days as a percentage of the total attendance was as follows:
1st Day: 49.3%
2nd Day: 22.49%
3rd Day: 28.21%

After the huge success of its 9th edition, thus becoming the second most visited children’s trade fair in Europe and the world’s largest maternity show, Playtime Paris will keep expanding its offer.

The next edition, from the 2nd-4th July 2011, will be held at the Parc Floral de Paris with one of the worlds’ most international selection of over 350 brands. www.playtimeparis.com

With a strong and constant increase in the number of Japanese and international visitors (mainly Asian), Playtime Tokyo has now established as the largest children and maternity fashion trade show in Japan. The next edition (to be confirmed) will be held from August 23 to 25, 2011 at Belle Salle Shibuya First. www.playtimetokyo.com

Playtime NY Office: Picaflor Inc.
E-mail
tel : +1 212 925 6349 fax : +1 212 925 2869
press contact : KX Associates - Elaine Hamnett +1 212 925 6349

To download photographs in high resolution, please go the following link : http://www.playtimenewyork.com/download/pictures
The next edition of Playtime New York will be held at 82MERCER in Soho, New York, from July 30 to August 1, 2011.
www.playtimenewyork.com New York , USA
July 30 - August 1, 2011 The international trade show dedicated to the universes of children, junior and maternity