Donita Fashions

2013 Holiday Spotlight

Apparel

Donita Fashions

Michael Berens

Donita 2013 Fall/Winter

“From blushing leaves to crystallized snowflakes” captures the theme of Donita Fashons 2013 Fall/Winter Collection. It includes a selection of traditional and on-trend styling, matched with quality craftsmanship and the affordable wholesale prices that have kept regional and national trade event appearances crowded and retail distribution climbing over the past four seasons.

Fall/Winter dresses showcase a beautiful combination of age-appropriate glamour, glitz, styling, detailed embellishments, comfort and twirlability – perfect for the season of family celebrations, family portraits and parties. Fabrications include traditional velvets, tulle, satins, cotton and cotton blends. For the holidays Donita introduces a variety of treatments in pinks and greys and also experiments with golden mustard and turquoise. Although patterned designs and finishing touches remain hallmarks of the Donita look, solids with beautiful finishing touches continue the traditional styling that is always popular. The palette range also includes crisp white-on-whites, sophisticated black & whites, on-trend coral, crème, taupe and shimmering hues to holiday takes on fushia reds and ever greens. For 2013, Donita has introduced an exclusive selection of tween sizes. Donita also introduced a Couture Collection and expanded Classics group of perennial bestsellers.

Donita’s parent company, Liza Christina in Indonesia, has been in business for over 30 years. In the U.S.A. and Canada, Donita dresses, hair accessories, coordinating purses and bolero jackets are sold and distributed only through retailers under the leadership of Sales and Marketing Director Michael Berens.

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