ASTRA

he American Specialty Toy Retailing Association (ASTRA) was founded in 1992 on a simple premise: to bring members of the independent toy industry together to help each other succeed. Since then, we have grown to be the largest association for companies in the toy and children’s products arenas, with more than 1,000 members, including:

• Independent toy retailers
• Specialty toy manufacturers
• Manufacturers’ representatives
• Industry affiliates
• Suppliers and service providers
• Other children’s businesses including furniture, equipment, publishing and entertainment companies

ASTRA’s mission is leading the way through play by providing quality products that help children have fun, achieve success and lead happy, healthy lives.We bring our members together to help them achieve their business goals and promote the growth of the industry by delivering products that serve children’s best interests. From a business standpoint, we continue to hear how much ASTRA has helped our members create, grow and succeed.We offer members the ability to share experiences and advice with peers, learn new ways to efficiently run their businesses and hear about the latest trends. ASTRA membership provides resources that are simply not available through any other organization. We hope you will take the time to learn more about ASTRA and the benefits of being a member in the preeminent association for the independent toy and children’s products industries.