The Biz: The Grapevine

There’s nothing like a celebrity endorsement to bring a company more attention and business. Problem is, these endorsements can be difficult to obtain, not to mention expensive. Luckily for children’s clothing company Busy Bees, they got a super star endorsement for absolutely free. Actress Gwyneth Paltrow mentioned them in her blog, saying that their clothing was the kind that her children “love to wear.” This shout-out was among the many reasons that Busy Bee is enjoying so much popularity right now, and with top-quality products and lots of good feedback, they’re likely to stay on top of their game.

Graphically clean and high on hipness, the newest offerings from typebaby are tee-shirts practically begging to be bought to gladden the hearts of those shopping for little ones. Transportation Tees sport cool designs of construction, driving and flying machines, each presented in an ultra-contemporary silhouette design. typebaby, which designs and manufactures garments in the “big shoulders” city of Chicago, came to life early in 2013, the brainchild of new mom and graphic studio owner, Lidia Varesco Racoma. She feels that creative shoppers can use merchandise from her collection to express the type of personality they see in their offspring.

Few things evoke images of softness and warmth like cuddly bunnies, so it’s easy to understand why Kasia Pysiak went with the moniker Zaikamoya (“my bunny” in Russian). Pysiak’s initial line was all about softness and style. Zaikamoya’s Fall/Winter 2013 collection was launched at Playtime New York to rave reviews. “I hear a lot of ‘I wish it was in my size’,” says Pysiak. Pieces in the collection are spun from organic cotton and revel in a neutral palette. It fits “bunnies” ages 0 to 4, but Pysiak is already eyeing up expansion.

Bibi & Mimi
All Baby & Child, Inc. (ABC Kids Expo)

It’s a familiar tale with tip-toeing parents, a sleepy baby and a squeaky door. In 2007, Gail Calderon and Darlene Garcia came up with a solution born from necessity while combining their business acumen and sewing skills. The Original Cushy Closer Door Cushion answered the need to close doors without a sound, letting baby sleep. Without turning a doorknob or handle, Cushy Closer allows parents to enter or exit a room while keeping children from locking themselves in or out of their room.

Donning the right clothes sets a child’s day, as the fit and fabric determine comfort and movement. They also serve as the canvas for family memories: tiny flowers on a neutral background may call to mind little angels picking wildflowers. Companies that understand the intimate connection between clothing and memories have a particularly important link to customers. The Portuguese company Anjo Kids has the creation of memories in mind with its luxury collection of children’s clothing.

It’s time to PLAE! This unique shoe company is at the forefront of design and function, offering customizable shoes that look great and promote healthy foot development. One look at this fancy footwear will make most kids beg to have a pair, and will have grown-ups wishing that they’d had shoes this cool when they were young. What’s so special about PLAE shoes? They look great for many reasons, but it’s all about the tabs. All Velcro shoes have fastening tabs, but PLAE takes it up a notch. Customers can purchase additional fastening tabs in a mind-boggling variety of colors and prints, so that they can create a whole new look for their shoes whenever the mood strikes.

ABC Spring Educational Conference & Trade Show
Phillips Nizer LLP

Summer in the city inspires and informs the latest look from British brand Tootsa MacGinty. The company, which offers distinctive, unisex designs and high-quality knitwear, has nailed good looks with colorful appliqués that draw from vibrant city streets around the globe including New York, London, Barcelona, Rio and Paris. Brand-new looks for this summer include six city-themed embroidered patches created by artist Jennie Maizels.

Today, even young kids want to look stylish no matter what the weather. Umbrellas and rain boots can seem clunky, dull and uncool, and kids may balk at getting dressed for wet days because they worry their rain clothes will harm their playground cred. Let’s not blame it all on the kids though; many parents are fashion-conscious as well and prefer their children to have rain gear that matches their other outerwear. Aquarella Kids may just have the answer. The children’s clothing retailer offers umbrellas, rain boots, backpacks, pencil cases, wallets and lunch boxes that can be bought separately or purchased together in coordinating sets.

As careful consumers, families not only want to provide beautiful, durable garments for their little ones, but also are mindful of the impact those purchases have on local economies. Helena Hubbard understands the desire to provide sophisticated designs that meet the values and ideals of an increasingly informed customer base. “We have seen an enthusiastic response to our commitment to handcrafting every garment in England,” explains Hubbard, the founder of Crowns & Coronets. She is committed to providing luxurious, natural clothing that makes every little prince and princess shine.