I don’t know about you but the average low in Richmond, VA this winter was a mild 42! I am not complaining at all, but spring seems to be visiting us early this year based on my husband’s lawn mowing calendar. After having to cut the grass last week he announced we are a few weeks ahead of last year!
Seventy-five percent of new moms are between the ages 20-34. Statics show more and more woman are waiting until they are in their mid 30’s to start families; despite this trend, the majority of new moms are 20-34 years old. This demographic
cohort is known as “Generation Y”. Retailers of juvenile products should become familiar with this demographic, because it makes up three-quarters of your customer base.
You have to play to win.
A little bit of luck…a lot of persistance.
Driving to work today I heard on the radio that the owner of Marriott’s son, heir to the Marriott millions, won 109 million dollars playing the lottery. There was a debate as to whether or not that was fair. My gut reaction was to think “that’s not fair; he’s already rich and doesn’t need the money!” After thinking about it for 10 more seconds I had to laugh and remember I rarely play the lottery and the lottery isn’t biased so I guess you have to play to win.
If you can run a marathon you understand owning a business.
A few years ago I was responsible for a team of sales people to help them grow
their businesses and I went to a training to better my ability with developing
a strong sales force. There the leader of the class said, “If you can run a
marathon you understand what it is like to be in sales.” Well prior to that
position I had never done sales nor had I run a marathon so I took her advice
literally and now 5 years later I recently completed my 5th marathon.
Do you remember the day you decided to open your retail store? You had such specific dreams and passions of where your store would be and the impact you were going to have in the community. This could have been 25 years ago or you could be a brand new retailer looking to live the dream of a happy, balanced, successful retailer store owner.
CPSC is in the process of notifying manufactures of the Database and encouraging them to “register” a company representative who will receive information about complaints pertaining to their company’s products. I strongly encourage each of you to nominate and register such an individual so that you will have an opportunity to timely respond to any published complaint.
For your information, a press release from the CPSC announcing the Database is available on their website (www.cpsc.gov)
Julia Beck (founder of the Forty Weeks consulting firm that specializes in the expectant and new moms market) reminds me of all the best qualities of Dolly Levi. She’s a dynamic, energized marketing matchmaker who arranges things … like creative partnerships between complementary brands, major brand-building events, innovative promotional campaigns, one-of-a-kind strategies, advertorials, image makeovers and effective ways to match women with products and services, from fertility through first years with new life.
Lately, many of the top marketing minds have been stating publicly that businesses should be redirecting their resources away from their website and into Facebook, specifically Facebook fan pages. ‘Skittles’ now uses its website as solely a landing page, redirecting traffic to its social media platforms, specifically Facebook.
At Happy Heinys, we know from our family’s experience just how important it is to protect the smallest and most vulnerable babies from the minute they are born. After experiencing first hand the stress, anguish, fear and finally the absolute happiness of the NICU (neonatal intensive care unit) I admit that as happy as we were to finally bring our little baby girl home we were also terrified! She had “coded” several times while in the hospital, so the realistic fear of that happening at home was tremendous.
Is the ‘Traditional’ Brick and Mortar Store Becoming Extinct?
I hope everyone had a wonderful Labor Day Holiday. In the past, (as a former specialty store owner myself) I would have been working all weekend, promoting a ‘Labor Day’ Sales Event. Television ads, radio ads, and print ads in local newspapers would have been de rigueur. But then again, that was over ten years ago…and a lot has changed…especially the mediums that would comprise a successful marketing/sales campaign. That should be obvious in this the age of social media…but for some it is not.
I am a mom on a mission, and my passion is to not just take measures for myself and my family to make this world a better tomorrow, but rather to inspire and assist other moms in doing so. Being the founder and organizer of the company Greenbuds, my mission is to enable all parents with budget restraints (and who doesn’t have any, in today’s economy!) to still give the best to their children.
When you first learn you’re about to become a mother, time stops. It’s just a split second, but it’s a very clear, unforgettable quiet out of body experience. In that single moment, you realize you are no longer just you, you are carrying a life, another. It’s a bit dizzying. The feeling that you are different than you were before that moment is ever present, until one day you realize you can’t remember exactly who you were before the baby. I don’t think there is any single event in the human experience as life changing as becoming a parent.