When interviewing business owners, it’s rare that I meet someone who doesn’t want to grow their business into a national brand. To those who aspire for this status, growth is key. A company can grow one of two ways: by getting new people to buy its products or getting current customers to buy more. Ideally, a company will attempt to achieve both of these objectives. Choosing to grow by extending your customer base is always a viable strategy regardless of what you sell. If you seek national brand status for your business it is achievable. Deciding which path to take as you seek to obtain this objective will depend on your preferences and available resources.
Like moths to a flame, tweens and teens go crazy for “flashy” gear that attracts attention to itself and the wearer. Dazzle your young customers, and brighten up sales, with rockin’ products that let kids pile on the glitz and glam! Bejeweled earbuds by chicBuds; illuminated building sets from Laser Pegs; twinkling Laser Laces; and modern music accessories from Zumreed all provide a hefty dose of sparkle, light, and style. Kids love products with attitude to spare, so these are bound to attract their attention. Here’s how to light up your store’s life, literally!
Choose Your Own Adventure, a successful book series first published in the 1980s and then re-released with updated elements, captures the attention and imagination of even the most reluctant young reader. Incredibly popular, the secret to the series’ success lies in letting the reader play the leading role as the main character in each story, choosing from many possible outcomes at different points along the way. Making choices empowers readers to become involved and encourages ownership of the tales, through decision-making fun!
Who hasn’t longed for an adorable pet at some time in their life? Maybe a cuddly puppy or soft kitten to snuggle with — or even a scream-inducing lizard to frighten an older sister! The draw of pet ownership goes beyond youthful yearnings for something cute or cuddly. It speaks to the innermost nature of man, for whom sometimes the best companion is one of a different species. Peter Brown’s latest book, Children Make Terrible Pets, offers amusing and enlightening insight into pet ownership for children 3 to 8 years old, told through the eyes of an endearing and charming bear named Lucy.
ABC is excited to announce the keynote speaker for the 2011 Spring Conference buffet luncheon, Richard Turner, whose amazing card tricks and gambling techniques have been featured on television shows ranging from That’s Incredible, Ripley’s Believe It or Not, The 700 Club. The Paul Daniels Show on the BBC, and World Geniuses in Japan.
Toy Fair -
New York City, New York (2/13/11 - 2/16/11)
Step right up, don’t be shy! Take your pick from all these fabulous toys and prizes! The Giggle Guide® had a blast taking in all the sights and sounds at recent trade shows in NYC, and we discovered plenty of goodies to cheer about at Toy Fair 2011. We grinned with childhood delight at Nowstalgictoys’ Squirmles. Creative products from Center Enterprises won our stamp of approval, and we felt like kids again as we “test drove” ride-alongs from Playsam’s. Our Geeky nature was fed too, with ThinkGeek’s joystick for iPad and interactive guitar t-shirts. Want to play? Add these exciting knickknacks, games and action-packed products to your store’s toy aisle and let the good times roll!
Help is here for working moms! The Smart Solutions Toolkit for Working Mothers is the newest can’t-do-without-it product for soon-to-be moms. Created by a working mother of two, this unique maternity/new baby product includes 18 sanity-saving tools uniquely packaged together in one beautifully designed gift box.
ImagiPLAY’s motto, “Toys with Integrity,” guides its business philosophy. The toys help educate children in an imaginative way that connects them to the wonders of the planet. Founded by Barbera Aimes over ten years ago, ImagiPLAY creates products made from eco-friendly materials that are safe for the environment and children. The toys teach fundamental lessons, such as counting, the alphabet and animal recognition. All of this is done in a creative manner that keeps children curious, interested and entertained.
It’s a life-changing event when one decides to become an entrepreneur. Starting a business can be extremely exciting, but it can also be taxing on your time, finances and emotions. Depending upon your background and prior experiences, the learning curve might feel more like a mountain. Most start-up founders will lean on friends and family to not only offer emotional support for the stresses that come with starting a business; many will also rely on these same people for operational support. Here are some tips for managing both expectations and emotions for yourself and those that surround and support you in your business venture.
Roundhouse Design Collaborative, the makers of the Oh Plah! Teething Bracelet are happy to welcome three new sales reps to their sales force. MDA Sales in Seattle is covering WA, ID, AK and MT; they can be reached at 206.525.7597 or
. With the territory of OH, N.KY, W.PA, and WV, Judy Wein, with rep group Knox and Associates, can be reached at 216.832.3456 or
. And lastly, Michelle Moore of Babies and Moore covers KS, MO, NE, IA and can be reached at 816.245.9648 or
Potty training is often a challenging task for parents of toddlers. Some experts say to wait as long as possible, while others proclaim the earlier the better. Many parents reward with treats and stickers, while others use strict, no-nonsense methods. No matter which philosophy a parent chooses, toilet training products can ease the transition by offering toddlers greater independence, security, and a bit of fun. The Giggle Guide® presents innovative products from Kinderspirit Creations, My Carry Potty, Bambino Mio, and Primo Baby that help propel every little prince or princess to prodigious success on the family throne!