Trade shows are great places to get revved up. Surrounded by new and familiar faces, fresh designs and a positive vibe, my creative juices always start racing. No, I’m not driving toward a disclosure about hidden design aspirations. Rather, my mind fills with business ideas and growth opportunities on behalf of the exhibiting companies. For the newbies who have just left the starting line, I can already envision ways they could expand on their concepts, protect their proprietary ideas and boost their visibility. And for the more established brands, I imagine a myriad of ways for them to shift into a higher gear.
Children need to have innovative outlets, and they need to have their own work (and play) appreciated to build confidence. There’s no better way to do this than through crafts. Recent studies have shown that crafts help relieve stress –– something that everyone can appreciate. Clayzee by Aliquantum-International, Creations by You, Sandtastik, and the Chenille Kraft Company all provide pleasurable, safe crafting materials that delight the senses while allowing children’s personalized artwork to be shared with an appreciative audience.
ABC Kids Expo® is partnering with Map Your Show (MYS) again this year to offer a mobile floor plan application (app) for its attendees. Exhibitor Bum Genius is sponsoring the mobile app. ABC has also announced that free Wi-Fi will be available throughout the exhibit hall courtesy of Kids Today Magazine.
The MYS mobile app features an interactive floor plan, exhibitor information and show news. It can be accessed using any web-enabled mobile device.
Parents will always remember their little one’s first day of school: picking out a favorite outfit, taking lots of pictures, and waving as their child sets off on new experiences. Few parents know what’s going on in their child’s head as they face the rather intimidating first day. Even though a child may beg every day to ride the big yellow school bus, actually looking up at it can be a daunting prospect. Even more nerve-wracking is going to a big building with new people, teachers, and authority figures. Butterflies in My Stomach and Other School Hazards by Serge Bloch helps to ease the fears of elementary school attendees.
As if Facebook®, Twitter® and Linkedin® weren’t enough to keep us busy, Google® recently launched its own version of a Facebook-type site called, Google Plus (Google+). Yes, you read correctly, search engine giant Google has officially entered the social media realm. Why care about this site and not the countless others that also exist? Simply put, because this one is from Google. The world’s largest search engine, combined with the communication capabilities of its own social media site, can only serve to offer more efficient marketing efforts for those trying to bolster their online presence.
All Baby & Child, Inc. and the ABC Kids Expo® are excited to announce the launch of a new reality TV show, “Born by Moms,” at the 2011 ABC Kids Expo in Louisville, KY.
SpokesMoms.com, in association with seasoned veteran TV producer Mark Koops (creator and executive producer of “Biggest Loser”) will be holding their first open casting calls for the series at the tradeshow.
Earning and spending money is a life skill that requires patience, perseverance, and commitment to goals. A little penny pinching and a treasured piggy bank is a good starting point! It’s never too early to start teaching kids about finances, especially since they are exposed to money starting at least by the first payment from the tooth fairy. These innovative products will give your customers tools to make finance easy and interesting to children of all ages: The Little Green Money Machine; Wi$eMoney, The Town of Financial Literacy; Money Scholar; and Moonjar.
As the debate on global warming heats up, one important fact is clear: a large number of consumers in the 18 to 34 age range are on-board with the idea that our ever-toastier environment is our own fault. This is significant because this same demographic is formulating the future: they are parents and caregivers, responsible for child rearing. These consumers have a strong drive to incorporate earth-saving actions into their everyday lives. innovativeKids is here to help educate, support, and promote better living conditions for parents, children, and our world.
At one time or another, even the most-cherished child may feel he or she isn’t worthy of being loved. Maybe a big brother has been unkind to a younger sibling and been reprimanded. Or, a kid gets angry at the playground and is given a time-out under Mom’s not-too-pleased eye. For a story that helps build self-esteem while pointing out that everyone deserves love no matter what difficulties have transpired, consider Dorothy and the Good Shepherd, the first title in the Lamplight series from Cane Creek Publishers.
Do you believe that someone has copied your designs? Legally, a copycat may not be necessarily guilty of copyright infringement. A recent case involving a comic book character and a movie character, both with hairdryers in hand, provides a valuable reminder of what is and what is not protected by copyright law. It’s a battle over whether a comic book creator can protect his hairdryer-toting, terrorist-fighting figure from being copied by big-time Hollywood studios. Although this copyright case did not involve the children’s industry directly, fashion and product design similarities are a common problem for many in the juvenile business.
Cloud9World focuses on values and virtues by offering products that reinforce integrity, humility, compassion, kindness and perseverance. With violence and bullying making news, parents and teachers are interested in helping students stand up to abuse. Children are inundated with media technology that can steal from spending quality time with family and learning social skills. Cloud9World products bridge the generation gap and draw on the shared experiences of using animals as a teaching method to help children develop social and emotional skills. Through the animals’ behavior, children can grow into happier kids and well-adjusted adults.
Having just returned from a round of paper craft-related trade shows where I was a buyer for once, I must say, vendors of the world, we need to talk. Ah, there they are, the four most dreaded words in the dating dictionary. Drop that phrase on a spouse or a loved one today and watch them cringe in response. Maybe it’s too soon in our Giggle Guide relationship for such a heavy conversation, but given that we’re on the brink of another show season, the time has to be now for some straight talk aimed at vendors.