Education Outdoors Inc. was created by Tim Paczesny in 2005 as a solution for the need to educate children and their families about the great outdoors. His motivating factor began when Tim’s daughter noticed an animal track on the ground and asked him what it could be. He told her that it was a raccoon paw print. “Dad, how did you learn all the things you know about nature?” With that question, Education Outdoors Inc. was created and its first educational board game was about to be developed. Tim was dedicated to making his educational vision become a reality. He composed 400 questions and 100 fun facts about animals and nature and completed the first game called “Camp — The Game That Grows With You.”
Seeking Executive Director for Start-Up Organization
On July 11 -12, 2012, the members of the new Specialty Retail Board met for the first time in Chicago. They have been charged with creating a new umbrella organization for independent specialty baby stores in the United States, and have the full backing of the industry via both ABC and the JPMA.
The board is committed to creating a warm, welcoming and supportive community for retailers that will focus on programs, marketing, education, advocacy and resources that will help all specialty stores thrive in today’s changing marketplace.
This time last year I told you about my adventures as a buyer (or more accurately, the plus-one to the actual buyer) at a national trade show. In “Putting Relationships at the Heart of Your Sales Strategy”, I nailed a few exhibitors to the wall for failing to remember that we buy from people we like. Well, a few weeks ago it was my turn on the other side of that scenario. So as we approach the Spring ’13 shows, I hope you find my observations constructive for your business.
Free is good. Who doesn’t agree with that? Publicity is often perceived as free advertising, and as such is highly sought after by anyone looking to get their brand name out there. Those attempting to get media coverage, however, soon learn that it’s anything but free. Instead of paying directly for placement, as is the case with advertising, costs related to Public Relations (PR) are indirect, such as a publicist’s fee. In addition, even the best publicist can’t guarantee placement, because there are a myriad of factors that come into play when a company gets mentioned in the media.
Just as LEGOs™ allow children to create complex structures with only their imaginations to guide them, innovative littleBits are simple, intuitive, space-sensitive blocks that make electronic projects as easy as snapping small magnets together. littleBits consist of tiny circuit-boards engineered to snap together with magnets. No soldering, no wiring, no programming; just snap and play! Each bit has a simple, unique function (light, sound, sensors, buttons, thresholds, pulse, and motors), and modules snap together to form larger circuits. littleBits believes in developing the scientific thinkers and problem-solvers of tomorrow.
The Giggle Guide® attended the 4th Annual ABC Spring Conference and Trade Show in Las Vegas, and we’re pleased to report that we heard no complaints about the event that provided an all-in-one combination of business education, trade show, networking and plenty of good food, fun and industry fellowship. Packed with informational seminars and plenty of opportunities to network, the streamlined trade show portion included 187 booths. This year’s event showcased a variety of new and returning baby and juvenile brands. A few head-turners included Notch, Ergobaby, guavakids and SnoozeShade.
Little girls grow up to be lawyers, astronauts and neurosurgeons so why shouldn’t they start flexing their powers young? Dressing up is a great way to try on an ambition. While neither boys nor girls can fly (but don’t tell them), both can feel strong and powerful when emulating a character who can outrun the wind and zoom around the stars. Bring on energy and authority and encourage girls to dream big; it can start with something as simple as a cape. Who knows? That little bundle of pink and cream might just grow up to be a world leader!
Little Orphan Annie reminded us that we’re never fully dressed without a smile. What a great message for children to remember. A smile goes a long way and is quite contagious. Gloominess can be contagious too! It’s no fun to be around someone who is grumpy. The Pout-Pout Fish Book & CD Set by Deborah Diesen is a delightful children’s story about a gloomy pout-pout fish and his cheerful ocean friends who try their hardest to turn his frown upside down. Dan Hanna’s vivid illustrations of the frowning fish and his well-meaning friends give life to this inspiring story.
When King Solomon was posed with an opportunity to receive anything he wanted, instead of riches or power, he chose wisdom. The King realized that wisdom was far more valuable than anything else he could have chosen. Ultimately he attained both power and riches, likely as a result of his wisdom, affording him the ability to make better decisions. Market research yields wisdom. That said, it is often overlooked either because it’s believed to be too costly or not truly necessary. Truth is, market research is one of the most important activities a company can pursue.
“A” is for alphabet, “B” is for book and “F” is for the family owned company that publishes books in the AlphabetownUSA series where letters have distinctive personalities. The books, which incorporate bright, engaging illustrations, introduce language skills to young children who giggle over the adventures of Nancy, a green “N,” Frank, a bright red “F” and slate blue “Z” for Ziggy. With lots of help from their four children, Ryan and Nicole Mayer of Rolesville, NC, created the AlphabetownUSA series, illustrated by artist Russ Simmons.
Sales are the lifeblood of every company, and few events help rack up strong sales and positive PR like a trade event. It takes a lot of time to plan, coordinate, and set up a booth at a show, however, none of which immediately adds to an exhibitor’s bottom line. Wouldn’t it be great to have an experienced trade show freelancer that understands your company and its products well enough to take the hassle out of trade show exhibitions? Brands big and small turn to Andrea Williams, a trade show expert with years of experience providing the power, panache, personality and persuasive marketing skills that attract attention and sales on trade show floors.
If you’ve been reading my columns, you already know I watch too much TV. I’ve confessed my addiction to “Shark Tank” and “All on the Line” here before. And now, I’m on a new trip: “The Pitch.” In this one, viewers travel along as two advertising agencies vie for the same client. The show isn’t perfect, but it’s a nice bit of escapism grounded in reality. During each episode, the client introduces its company and ad dilemma — like how to create one campaign to suit multiple brands or how to build excitement around a new product launch. Then it’s up to the agencies to pitch a winning idea.