Would you be ready to “swim with the sharks” to help your business? The contestants of ABC’s “Shark Tank” pitch their business deals and dreams to a few of the most well-known wheeler-dealer investors, otherwise known as “the sharks.” Four savvy children’s product inventors, who made their pitch on “Shark Tank,” impressed the investors enough that they had multiple offers to consider. Ride-On Carry-On, Mod Mom Furniture, Coverplay and Soy-Yer Dough are now backed with capital to make significant strides in the marketplace.
Too many young people don’t vote, in fact, barely a quarter of them made it to the polls in the last midterm election. Voter apathy led Mary Jane McKittrick to help rectify it by writing Election Day, part of the Boomer and Halley series. The book’s main characters, Boomerang, an Australian Shepherd dog, and Halley’s Comet, a silver streak of a cat, help teach kids important values in an easy-to-understand, fun-filled way. By putting Election Day on their book shelves, retailers can help parents open an important dialogue and frame questions that make the conversation and its implications stick in kids’ minds.
Peace, love and Zen. If we had a little more of these in our lives, the world might — almost certainly would — be a better place. You can help foster these qualities when you stock Maybe (A Little Zen for Little Ones), a delightful book that reinterprets a classic Zen story in an accessible context for kids. The book, by Sanjay Nambiar, tells of a wise girl who experiences a series of events that at first seem lucky (or unlucky) but turn out to be quite the opposite. The book is beautifully illustrated with modern graphics juxtaposed with traditional backgrounds and a relatable “heroine.”
December 8th Event Celebrates Corporate Giving by Honoring jcpenney, Levi’s® Brand, and Delta Children’s Products
New York, NY – Nov. 21, 2011 - Kids in Distressed Situations (K.I.D.S.), the internationally renowned children’s charity, today announced that actress and comedian Caroline Rhea will serve as mistress of ceremonies at its 26th Annual Gala at 583 Park Avenue on Dec. 8. The event, which is expected to attract 700+ executives from the retail, fashion, and children’s industries, will honor jcpenney, Levi’s® Brand and Delta Children’s Products for their leadership in corporate giving and outstanding philanthropic efforts in helping children and families in need.
Marketing is filled with commonly used adages, though some of them are clearly half-baked. One that I hear often is, “Consumers are no longer brand loyal.” And while there’s a kernel of truth to that maxim, you could get burned if you simply accepted it on face value. True, most of us will not carry a flame for one store, product or experience from cradle to grave, but that doesn’t mean we can’t form affinities for certain items or shops. So even as marketers bemoan consumers’ fickle tastes, they spend millions of dollars a year trying to cook up ways to stoke our devotion…
By Insights Discovered - Tuesday, November 8th 2011
Not unlike a hiker who discovers he is lost and begins to panic, some business owners have experienced similar distress when their business fails to perform at an expected level. The hiker hopefully remembers some basic survival tools to help him out of his situation. For example, S.T.O.P. (Sit-Think-Observe-Plan) is an acronym survivalists use to remember how to remain calm and keep a level head when trying to figure out how to get back to safety. Company managers of any business type can use this same acronym if they find themselves in an uncomfortable position and would like to get their business back to a safe place.
New York, NY – October 26, 2011 – Kids in Distressed Situations (K.I.D.S.) today announced that, as a result of increased support from its donors, it was ranked among the top 2% of all not-for-profits, including major universities, medical centers, hospitals and charities, according to the Chronicle of Philanthropy’s annual “Philanthropy 400” list for 2011.
Step into a Wall Street conference room and there she is — the hard-charging business exec running the satellite-linked meeting with baby spit-up on her shoulder. Swing by the school’s lush outdoor park and you can track him down — the brilliant investment banker who’s cheering on his twin girls at their soccer match while cornering the market on his PDA. Today’s parents are strapped for time and need to have the right tools at their fingertips. Highly-specialized solutions for the modern family are delivered by Working Family Solutions, Beanstalk Express, SmartyPants, and Do Not Disturb.
Recently I took stock of my wardrobe and determined that I really didn’t need anything new for fall. As a result, I’ve spent very little time in stores or on shopping sites. Not exactly music to retailers’ or designers’ ears, I’m sure. But don’t worry. Just because I haven’t been seeking out new products doesn’t mean they haven’t found me. Within the last week alone, I’ve fallen under the spell of two items I didn’t know I needed until I stumbled upon them and they spoke to me, begging me to bring them home. But these enchanted encounters didn’t happen in a store. Nor did they occur in an online shop.
Aleksandra Efimova’s love of the arts started as a very young girl growing up in St. Petersburg, Russia. In 2010, this Harvard Business School Alumna started Growing Through Arts, which generates learning and exploration of the arts in children through the use of books, e-books, toys, games and smartphone applications. Inspired by the classical world-acclaimed Russian educational system, Growing Through Arts’ products are infused with the philosophy that participating in the arts can have a dynamic impact on children’s careers, educations and social lives.
Reports of childhood bullying are in the headlines. Kids pick on others because they don’t act the same or have some distinguishing feature or attribute that singles them out as different. Children want to be like their contemporaries and, when someone isn’t, the temptation to bully often rises. Advocate against intolerance and give customers a way to do the same with Just Like You, a story that aims to explain what being “different” is about to young children. Stock this informative, easy to understand book and help everyone spread the word that we are each valuable in our own, particular way.
By Insights Discovered - Tuesday, October 18th 2011
There’s an old fable that goes something like this: A father asked his sons to bring him a bundle of sticks and then challenged each in turn to break the bundle over their knees, which they found impossible. He then split the bundle and showed how each individual stick could easily be broken. “United you are strong; separated you are weak,” he said. I’ve noticed within the children’s business, some companies try to go it alone, and this results in those companies, along with the dreams of their owners, being easily broken.