Getting a retailer to buy your line is great — and especially exciting if the collection is new to the market — but convincing them to reorder should be your ultimate goal. And reorders are always based on how well your goods sold the previous season. If items flew off the racks, buyers will naturally seek you out the next time around. If too much of your line landed in the sale bin, however, your name will likely plummet from their must-shop list. Despite the importance of sell-throughs, it seems vendors sometimes forget the role they have in ensuring their lines take off at retail. Without you, your products are left to fly solo in the face of whatever headwinds come their way…
New York, N.Y.- Dec. 13, 2011 - Kids in Distressed Situations, Inc. (K.I.D.S.), the internationally renowned children’s charity, today announced that it raised over $1.1 million at its 26th Anniversary Gala on December 8th, 2011 at 583 Park Avenue. The gala, attended by some 600 guests, was a tribute to the significant impact that retailers and vendors play in partnering with a not-for- profit to meet the needs of those struggling to survive either poverty or natural disasters.
By Insights Discovered - Thursday, December 8th 2011
It’s that time of the year when we all feel the philanthropist in us calling to help others in need. During these tough economic times it is not difficult to find worthy targets for our generous hearts. Most people donate cash, food or even their time to help those in need. We want to do these charitable labors and that’s awesome! Some feel it’s not sincere if our efforts are reciprocal, meaning both sides receive something, but that’s not necessarily true. There are many instances where giving can give back and everybody benefits.
Whether it’s donating our time, treasure or talents to help the needy, ‘tis the season to give as generously as possible. Kids also want to help, but it has been difficult for many charities and aid organizations to properly connect and communicate with children to let them know what they can do. Children need to be empowered with the virtues of charity at a level they can understand and contribute what they can. Karito Kids (“Karito” means “loving one’s neighbor” in Esperanto) has created a way for children to help others when buying their dolls and storybooks.
The Checklist, although not exhaustive, provides a list of issues to consider before signing a licensing agreement
The New York-headquartered law firm, Phillips Nizer LLP, has produced a checklist targeted to the fashion and childrenswear/products industries of important points to consider when granting or getting a license. The checklist, created by partner Jeremy D. Richardson, member of the firm’s Fashion and Childrenswear, Licensing and Intellectual Property practices, provides starting points for anyone considering licensing a trademark, a family of trademarks, artwork, a product, or a combination of these.
The Internet’s top retailers responded to customers by phone, email and live chat over the four-day period that saw record-breaking online sales. Based on a study, it appears that retailers struggled to answer phone calls quickly with the average call wait time 139% higher for the top twenty-five retailers than usual. The study was conducted by STELLAService, an independent company that uses a nationwide network of mystery shoppers to evaluate the customer service performance and quality of Internet retailers.
Would you be ready to “swim with the sharks” to help your business? The contestants of ABC’s “Shark Tank” pitch their business deals and dreams to a few of the most well-known wheeler-dealer investors, otherwise known as “the sharks.” Four savvy children’s product inventors, who made their pitch on “Shark Tank,” impressed the investors enough that they had multiple offers to consider. Ride-On Carry-On, Mod Mom Furniture, Coverplay and Soy-Yer Dough are now backed with capital to make significant strides in the marketplace.
Too many young people don’t vote, in fact, barely a quarter of them made it to the polls in the last midterm election. Voter apathy led Mary Jane McKittrick to help rectify it by writing Election Day, part of the Boomer and Halley series. The book’s main characters, Boomerang, an Australian Shepherd dog, and Halley’s Comet, a silver streak of a cat, help teach kids important values in an easy-to-understand, fun-filled way. By putting Election Day on their book shelves, retailers can help parents open an important dialogue and frame questions that make the conversation and its implications stick in kids’ minds.
Peace, love and Zen. If we had a little more of these in our lives, the world might — almost certainly would — be a better place. You can help foster these qualities when you stock Maybe (A Little Zen for Little Ones), a delightful book that reinterprets a classic Zen story in an accessible context for kids. The book, by Sanjay Nambiar, tells of a wise girl who experiences a series of events that at first seem lucky (or unlucky) but turn out to be quite the opposite. The book is beautifully illustrated with modern graphics juxtaposed with traditional backgrounds and a relatable “heroine.”
December 8th Event Celebrates Corporate Giving by Honoring jcpenney, Levi’s® Brand, and Delta Children’s Products
New York, NY – Nov. 21, 2011 - Kids in Distressed Situations (K.I.D.S.), the internationally renowned children’s charity, today announced that actress and comedian Caroline Rhea will serve as mistress of ceremonies at its 26th Annual Gala at 583 Park Avenue on Dec. 8. The event, which is expected to attract 700+ executives from the retail, fashion, and children’s industries, will honor jcpenney, Levi’s® Brand and Delta Children’s Products for their leadership in corporate giving and outstanding philanthropic efforts in helping children and families in need.
Marketing is filled with commonly used adages, though some of them are clearly half-baked. One that I hear often is, “Consumers are no longer brand loyal.” And while there’s a kernel of truth to that maxim, you could get burned if you simply accepted it on face value. True, most of us will not carry a flame for one store, product or experience from cradle to grave, but that doesn’t mean we can’t form affinities for certain items or shops. So even as marketers bemoan consumers’ fickle tastes, they spend millions of dollars a year trying to cook up ways to stoke our devotion…