Items tagged “Toys & Recreation”

Earth Divas supports artisans in developing countries and is dedicated to bringing to market fair trade, handmade, sustainable products that are of superior quality. Earth Divas was founded with a vision to create a business that would benefit the environment as well as the individuals who manufacture the products for sale in the United States. From the early days of selling retail via their website and shipping orders from their garage, Earth Divas has transitioned to a wholesale business and increased their focus on fair trade made products, joined the Fair Trade Federation and expanded their warehouse and fulfillment operation to match their ambition.

Attending a panel discussion presented about how retailers can better work with bloggers and social media outlets, I remembered Marshall McLuhan’s famous quote from my college days: “The medium is the message.” He meant something about the medium influencing, and thus becoming part of, how the message is perceived. It kinda confused me then, just as I realized after the Q&A session that there is a lot of confusion about the ever-changing online media called “social.” Some retailers remained puzzled as to why anyone would be interested in what moms say about their families. One reason they should care is because many of these messages are influencing buying decisions and helping to build brands.

Once upon a time, a family had a daughter, Solvej, for whom they wanted the most perfect home swing possible. The result was Solvej Swings from Holmsäter that brings stunning Scandinavian design, quality and style into swing sets. There are different swings suitable for kids from about six months to six years, all masterfully crafted of top quality materials and now available to retailers in the U.S.