Eastern Iowa isn’t the place most people think of when they talk about the beach. Known for its thriving agricultural economy, rolling hills, and small but bustling city centers, this area of the Midwest is home to plenty of lakes but of course no white sandy beaches. It is, however, the birthplace of Packable Pails, a business that’s all about the sandbox and beach. Packable Pails may look like regular sand buckets at first glance, but they collapse down to a small, flat manageable package that can easily be taken along on all your adventures.
There’s no better way to kick off the new year of buying and selling than at the NY NOW show, once again bringing thousands of presenters from around the globe. While plenty of these companies are no strangers to the game, this year’s show shines a light on the best fresh faces in the business. Whether a hot up-and-comer or a veteran of the industry, each company showing their wares at the Javits Center this year will have something unique to offer. The Multiples, Dsenyo, Milly Green and Papersalt are among the standout presenters. These companies all do something interesting to make life more rewarding for their young customers.
There’s very little funny about some of the cold winter temperatures around the world, but it’s all good in the hood if you have fun with your outwear. Rasta Imposta is the real deal when it comes to costumes and accessories for kids of all ages and their Ha Ha Hoodies are sure to get laughs from even the most embittered winter survivor. These zip-up hoodies are made to be warm and can be used as costumes or just conversation starters throughout the year. Your older customers will smile with nostalgia when they find out Rasta Imposta began over 20 years ago when Robert Berman created the Original Rasta Hat in the 90s.
Parents have all kinds of tricks in their bedtime toolkit. From the perfect lighting – not too dark and not too bright – to the most relaxing rocking rhythms. Sounds also play a large role in getting a baby to go to sleep and stay asleep. There’s no lack of variety these days when it comes to children’s room décor and accessories; there’s something for just about every age group, taste, and budget. Elli & Nooli, Aloka Designs, Jay@Play, and Little Giraffe are among the companies and products that stand out from the crowd for their innovation and quality.
After some sun, who doesn’t want to take a refreshing dip and take in the underwater sights? Those using a traditional snorkel often end up disappointed with foggy goggles they have to continually clear, missing out on time beneath the surface. Out of the fog came a bright idea when Murray W. Scott decided to clear the way for the Snorkelboard. This personal body board is fully equipped with anti-fog goggles built right at the top of the board so riders of all ages can get a wider field of vision with no cloudiness. With bodacious buoyancy and sensational stability, the Snorkelboard is easy to paddle and doesn’t require lessons or advanced skills.
Some kids don’t want to participate in organized sports, they want to live on the edge. And for them there’s a whole world of adventure sports that can be set up right at home. Take for example, slacklining. GIBBON and Slackline Industries pioneered slacklining and continue to offer cutting-edge accessories. Skateboards and swings might seem more familiar to your customers, but classics have been tossed firmly into this century at Flexdex with lighted boards, and at Spring Swings with swings, ziplines and hang bars to encourage creative outdoor play. Help kids get fit in the most fun ways with new outdoor adventures.
A nursery often transforms over the baby’s early years as his or her unique tastes and preferences begin to emerge. Parents who had planned for a princess who loves pink may soon find out they have a tomboy who adores baseball, or vice versa. Whatever the case may be, moms and dads usually want to furnish their little ones’ rooms with all the necessities and flourishes that create a safe, attractive and mentally stimulating environment. KidKraft, Design Skin, Funny Friends, and Judith Raye all offer great products to make a room into a child’s personalized cozy kingdom.
There’s a reason Optari takes its name from the Latin word for “desire.” Your customers will covet all the brightly colored Optari offerings, including customizable bags and accessories and a new line of Spikeletz bracelets, pens, and journals. Founded in 2010, Optari develops products that are fun, colorful and useful. Not sure what to buy? Optari makes it easy with multiple floor display packages. Package 1 is the best place to start with 9 Crossbodies, 8 large Sol Totes, 6 small Sol Totes, 14 packs of Fobbz charms, 8 packs of Mini Fobbz charms, and a 2-sided floor display.
Retailers looking for new and innovative children’s products will find our latest recommendations allow children to grow physically, cognitively and even artistically. They are excellent products to market to parents who take a keen interest in their children’s education and development. From a food cutter which makes nutrition more fun for picky eaters to a finger puppet that helps children navigate touchscreen technology; from rolling stamps for the creation of art projects to backpacks and trolleys for the busy child on the go, these products help make the process of growing up more fun: FunBites, DigiPuppets, Funnybone Toys, and Juratoys.
Thoughtful companies put as much time and effort into packaging as they do into their products. Why? Because the package is the first engagement with the customer. Good packaging draws shoppers’ attention by making items stand out. That’s the start of a sale. Each of these companies — Nawi Kids, Baby Essentials, ToeBlooms and Apple Park — employs well-thought-out packaging that engages customers. These companies offer terrific wares; the addition of creative packaging reflects each brand’s quality and image. Stock goods from these vendors and watch your customers channel their attention.
Today’s kids are practically born attached to an electronic product. As they grow, there are several electronic devices in use as tots watch movies on tablets, listen to music on their MP3 players, and do homework on a computer. To make these activities work, the key ingredient is earbuds which, like socks in the wash, are always MIA. Thanks to Education Outdoors, there is a solution. It’s Pet Pods: cute little stuffed animals that arrive with a set of earbuds tucked into the back of each animal and secured with a Velcro closure. Pet Pods come in woodland animal designs, including a bald eagle, black bear, beaver, buck, fawn and moose.
By Stephanie Hanlon - Wednesday, December 3rd 2014
It’s tough to navigate feelings at any age, but especially when you’re little and can’t truly verbalize them. And there’s nothing worse than feeling misunderstood. Just ask the puffin. “Look at the funny little penguin!” and “What a silly-looking penguin!” Hearing this all day long is enough to make any little bird angry, especially when he is decidedly NOT a penguin. The Angry Little Puffin by Timothy Young is the story of a puffin who is upset that he’s constantly mistaken for a penguin. Even the zoo has placed him with his flightless brethren, with only a small sign to distinguish the two. And nobody reads the sign.