In today’s brave new world where social media appears to dominate, advertising through traditional means is still a viable strategy for creating brand awareness and selling product. Of course, the ad must be executed well to be effective. The average American is exposed to hundreds, if not thousands of marketing messages each and every day. Therefore, creating an ad that will “break through the clutter” can be a daunting task. Understanding the anatomy of an effective advertisement will increase the probability for achieving these objectives: getting noticed, being memorable and persuading action.
In French, “Coucou” can mean “hello, ”peek-a-boo” or “cuckoo (clock)”! All three definitions connote the comfort, playfulness and fun of the Coucou brand clothing that’s especially designed for babies.
Coucou offers sophisticated children’s clothing that merges contemporary and European-inspired designs with the finest fabrics. The layette collection is fashioned from prima Peruvian cotton and baby alpaca, a cashmere-like wool. Designed in New York and manufactured in Lima, Peru, Coucou offers a unique blend of East meets South (American) style!
ABC and Launch MYS Mobile App. Free Wifi in the ABC Expo Exhibit Hall
ABC Kids Expo (All Baby & Child) is pleased to announce a continuation of its partnership with Map Your Show (MYS) in bringing attendees MYS Mobile for use at the 8th Annual ABC Kids Expo. MYS Mobile is accessible via any web-enabled cell phone and is used to provide attendees access to information related to exhibitors, education and show news.
When you first learn you’re about to become a mother, time stops. It’s just a split second, but it’s a very clear, unforgettable quiet out of body experience. In that single moment, you realize you are no longer just you, you are carrying a life, another. It’s a bit dizzying. The feeling that you are different than you were before that moment is ever present, until one day you realize you can’t remember exactly who you were before the baby. I don’t think there is any single event in the human experience as life changing as becoming a parent.
Beba Bean began its business by solving a piddly diapering problem parents of boys know all too well — avoiding getting showered by the fountain of youth! After the birth of her second child, Alex, Lisa Malcic noticed that no product existed to prevent wee willie’s weeing all over her and her husband, Peter. Thus, she was inspired to create the Pee-pee Teepee™, the topper that conveniently contains old faithful’s trouble that starts with a “P”!
It can be a company’s worst nightmare when a consumer is indifferent with respect to their product. If there’s nothing compelling to convince consumers to choose between one product over another, price or possibly the flip of a coin may decide the purchase. Branding instills confidence, manages expectations and is the foundation for establishing loyalty. Consumers seek out established brands, which in turn motivates retailers to seek out these brands to sell in their stores.
The long, carefree days of summer have begun, with seemingly endless sunshine for outdoor fun. However, a few rainy days are always sprinkled in when families find themselves stuck indoors. Days of inclement weather provide the perfect opportunity for parents to bond with their kiddos, whether it be with lively board games, addictive puzzles, music-appreciation, or make-believe storytelling. The Giggle Guide™ presents entertaining toys and games from Uncle Skunkle Toys, JOOJOO, House of Marbles and P’kolino, that keep kids learning and bring families together for a refresher course in focusing on fun!
The youth furnishings industry has remained strong in recent years and the newly expanded Vegas KidsTM will show retailers and designers how to take advantage of that momentum during Summer Las Vegas Market, August 2 – 6, at World Market Center Las Vegas.
Building upon Las Vegas Market’s outstanding roster of youth furnishings and décor manufacturers, this newly expanded showcase located on the fourth floor of Building C this August, will bring together more unique youth resources as well as educational sessions designed to drive new sales.
World Market Center Las Vegas is proud to announce an encore to last Market’s crowd-pleasing opening night celebration. The second annual “Alfresco, A Taste of Las Vegas” will bring together flavors that tantalize during an unforgettable Las Vegas evening, Monday, August 2, from 6 p.m. to 8 p.m. on opening night of Summer Las Vegas Market, Gift+Home and Vegas Kids.
Masala (mə sä′lə) 1. a pungent and aromatic mixture of ground spices used in Indian cooking. 2. A distinctive and delectably vibrant brand of children’s clothing! Defined by its lusciously spicy signature colors of clove brown, saffron, turmeric yellow and raani pink, Masala Baby manufactures its unique apparel from fabrics exclusively sourced from India. Constructed with traditional techniques such as handloom, block print, hand screen, hand embroidery and applique techniques, this comfy and stylish clothing line offers plenty of modern, global appeal.