Like all things whimsical and important, Eggkids started with a dream. A dream to create a character that would make people feel happy; someone who would warm hearts. Someone who smiles at everyone and makes them smile back. First on the scene was Erik the Elephant, strong and loyal. He spreads his love generously and shares wisdom and happiness. He’s now part of a 25-character family living and smiling on clothes and accessories designed for children up to 6 years old. Erik, Albin the Monkey, Anton the Anteater and Maja the Cat are just some of the animal friends that come from the big wild world, where designer Hans-Jörgen Hansson finds his inspiration.
The ability to change and evolve is integral to the survival of any organism. This foundational truth of biology can be applied equally to business development. A business owner needs to keep their eyes on the changing current of the market, keeping up with trends in both style and marketing. They also need to look for ways in which they can help their company stand out in a sea of businesses that may be similar. In 2012, New-York based children’s clothing maker Jaxxwear decided to revamp their line. The updated line focused on the art prints that were in high demand from customers, but added fresh silhouettes and new fabrics, and the changes paid off.
Dsenyo, an ethical fashion and fair trade accessories company, will launch a new expanded collection for moms, toddlers and babies available to consumers in April 2015. Building off the brand’s best-selling “Little Friends” handmade dolls, Dsenyo is already familiar with the children’s market and saw the potential for product expansion. The fair trade brand will now offer an assortment of colorful printed apparel and accessories for infants and toddlers. Items include a Baby & Toddler Sun Dress, Reversible Pinafore, Pocket Pants, Pleated Overalls, Collared Rompers, Bloomers, Headbands, and Hats in an assortment of colors and prints.
La Lovie is one of a number of new children’s product companies that focus on the artistic aspects of their products, as well as using eco-friendly materials. La Lovie stands out because it offers both clothing and dolls in fabrics and styles that complement each other for a natural and stylish look. Their products make wonderful gifts for baby showers and birthdays.
New from Liz and Roo! Mint Woodland Crib Bedding and Coordinating Curtains. This Crib Bedding Features a Soft Palette of Mint Green and White with the Deer Silhouette Crib Rail Cover (also available in bumper), a White Woven Skirt, our Big Dot Sheet and Blanket in Plush, Luxe Mint Minky (Faux Fur). Finish Your Nursery with Our Wide Horizontal Cabana Stripe Curtains in Mint. Optional Sheeting Available in Arrows Pattern Not Shown. Made in USA.
In the past few years, there’s been a trend toward the homemade look when it comes to children’s fashions. A quick browse through Pinterest or a peek at what’s popular at kids’ boutiques will show that these days parents are all about craft-inspired brands. These brands are often up-and-coming business that offer quirky, fun clothing that draws on the crafting tradition, using mixed fabrics, eye-catching colors, and innovative details that set them apart from the mass-manufactured crowd. One such designer is Erin Murphy of Everbloom, a line of clothing aimed at girls ages 3 months through 4 years.
Digiplush is an innovative new toy, app, and entertainment company, featuring brands that are designed to enhance children’s play experience through high-quality physical toys and mobile apps for smartphones and tablets. Digiplush brands contain compelling backstories that can be translated for all entertainment platforms, advancing the company’s tagline: “Toys, Apps and Fun - All In One!” The first brand launching under the new Digiplush venture is BirthdayLand. Everyone celebrates a birthday, and yet this unique special day has never been supported by characters or a mythology similar to other major holidays. Until now.
“Climb the mountains and get their good tidings. Nature’s peace will flow into you as sunshine flows into trees. The winds will blow their own freshness into you, and the storms their energy, while cares will drop off like autumn leaves.” - John Muir. Clothing for children often follows a simple map: primary colors and simple designs. Holly Willis, creator of Eddy and Scout, charts a different course with unique textiles, colors and fit. Born from a need for clothes to fit her own lanky child while still offering uber-soft textiles, a sense of whimsy and quality design, Eddy and Scout has became a line for that skinny, tall kid on their own adventure.
Fresh for Spring! Balboa Baby launches three new mix and match bedding collections for design savvy parents who want to create a stunning space for their little ones. Bedding sets the stage for the entire nursery and Balboa Baby’s new collection provides a simple and fun way to customize the nursery. The Coverlets and Bumpers are reversible, creating two unique looks. The assortment of Crib Sheets makes it easy to achieve the look parents want. And when it comes to keeping baby cozy, the Simply Soft Blanket, Gauze Blankets and the Security Blanket all mix and match with the bedding collection.
De Salitto SS15 sportswears collection serves up trend setting childrenswear for both girls & boys. With pop colors, floral cameo prints and pretty pastels De Salitto’s Spring/Summer kids collection is sure to be a crowd pleaser.
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Snails nail polish is the first washable and water soluble European nail polish for kids. While there are some children’s nail polishes that claim to use fewer harsh chemicals, Snails’ unique formula is so gentle that even kindergartners can wear it without worry. Snails’ founder Jeanette Sklivanou is a French mom and entrepreneur who makes it her mission to create children’s cosmetics that are both attractive and safe. Snails comes in a range of kid-friendly colors that are big on sparkle and shine, and are so trendy that even grown-ups are jumping on the band wagon.
Switch-A-Rooz by Wild Republic is a group of adventurous friends with one special mission –– to solve everyday challenges. The Land of Rooz is home to realistic and fantasy animals of all shapes and sizes, and embracing each other’s differences isn’t always easy. That’s why it’s important for Switch-A-Rooz and their BFFs to spread the messages of friendship and acceptance, inside and out. Each realistic Switch-A-Rooz has a unique inner strength and a BFF to help them take on challenges in the Land of Rooz. Unleashing its inner self can be as easy as turning it inside out.