Be honest, at some point “What’s in it for me?” has crossed your mind. Generally, this question is accompanied with negative, self-serving behavior. It carries with it derogatory connotations and if this was a conversation about generational behaviors, think Boomers, Gen-Xers and Millennials. Then the conversation would spin towards entitlement and the supposition that many people approach the world today with an “I am, therefore I should receive” mentality. But before I go too far into opening that Pandora’s box, I want to stop and see if I can convince some that maybe it’s not all bad to surmise “What’s in it for me?”