Feature Articles: The Green Scene

What’s one of the fastest-growing sectors in the children’s market today? Organics! Not only do organic products hold the promise of being toxin-free, but they also make our world a better place to live. While some buy organic products for their environmental impact, the vast majority of families do it to protect the most innocent — their children. Concerned parents take great pains to ensure that the environment for their kids is as clean as possible. Unfortunately, most household cleaners are brimming with harmful chemicals. Enter BabyGanics, the brainchild of Kevin and Keith, two fathers on the cutting-edge of organic cleaning products.

Spring is bursting forth, bringing with it excited children eagerly anticipating one of its most glorious outdoor activities — the Easter egg hunt! From the White House lawn to the tiniest backyard, the Easter Bunny will soon be distributing his colorful eggs filled with goodies. Only one cloud is darkening this bright day… what exactly is in those eggs? The unfortunate truth about those pastel ovals is that a great many of them are plastic, which is not eco-appropriate. Happily, an environmentally friendly alternative is now hopping down the bunny trail to stores everywhere: Eco Eggs!

Parents of children with allergies, or sensitivities to certain foods or substances, must stay vigilant. They have to read labels, eliminate triggering products, inform teachers and caregivers, and find acceptable alternatives whenever possible. Unfortunately, allergy triggers can sometimes show up in unexpected places. For example, some parents are dismayed to find that the formula for the leading children’s modeling dough is wheat-based. A new find is Soy-Yer Dough, a wheat-free modeling dough that more kids can enjoy!

For children, bath time brings a splash of good clean fun followed by a warm snuggle in a bath towel. Many infant towels are hooded and made from extra soft cotton for babies’ tender skin. As youngsters transition from infant to toddler, the thirst continues for fun and cozy towels. Toddlers still have sensitive skin, but it’s more difficult for parents to find hooded, soft towels that are big enough to wrap around their growing kids. Instead, they settle for adult-sized towels that can chafe and irritate. Breganwood Organics soaks up the sales with a collection of super soft, interchangeable hooded towels for children.

ImagiPLAY’s motto, “Toys with Integrity,” guides its business philosophy. The toys help educate children in an imaginative way that connects them to the wonders of the planet. Founded by Barbera Aimes over ten years ago, ImagiPLAY creates products made from eco-friendly materials that are safe for the environment and children. The toys teach fundamental lessons, such as counting, the alphabet and animal recognition. All of this is done in a creative manner that keeps children curious, interested and entertained.

Mealtime with kids can sometimes prove to be a challenge. Often more food ends up on the table than in little ones’ bellies! On top of the mess, children tend to get bored sitting and waiting for their parents to finish. Modern-twist has designed an eco-chic solution to mealtime mayhem, while making a trendy statement in any modern home. Modern-twist’s stylish, silicone placemats offer a non-porous, germ-free surface, making clean-up a breeze. Equally appealing are the placemats’ cool graphics, which invite children to channel their creative side by using wipe-off markers to express themselves.

Check out the softer side of organic baby and toddler clothing and bedding with Frenchy Baby Organics. In just three short years from its 2008 launch, Frenchy Baby has created brand awareness with certified 100% organic cotton clothing that is low impact on the environment but high impact on style. The Spring 2011 line features a color palette of black and white that is anything but basic, with finishing touches of ruffles that elevate the contrasting solid and stripes fabrics. Items available are easy to mix and match to create a wide range of chic outfits which feature simple, timeless elegance and charm.

Today’s parents are determined to protect their children from harmful chemicals, and raising their little ones to take care of Planet Earth is also a priority. Organic children’s clothing is growing in popularity, but consumers are often disappointed by bland color choices, scratchy textures and ordinary designs. The Origany brand has overcome these objections as it satisfies aesthetic sensibilities and strives to provide “Clothing Made Organic by Nature™.”

Animal, vegetable or mineral? Unlike the children’s game, no guessing is involved when products are labeled “certified 100% organic,” manufactured as food, fiber/textile or personal care products to confirm the quality, prevent misrepresentation, and encourage organic commerce. Since 1985, the Organic Trade Association (OTA) has been an advocate and force of change in promoting organic standards for certifying products and instilling consumer confidence. The Giggle Guide® showcases four OTA members to highlight some of the ways their products support the certified 100% organic label: Sckoon Organics, B nature, Pure Blankz, and Fresh Organics.

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