Some children’s brands focus on “the look” while others capitalize on “the message.” be you. be true. promotes creativity, involvement and achievement among girls. Envision a young woman in a T-shirt that encourages her to “be a warrior” or “be a band geek.” Other shirts, featuring the illustrated little miss pink character, suggest that girls can “be a pal,” “be awesome,” and even “be nerdy,” a message not heard often enough. The point be you. be true. makes is that the simple act of being oneself is what counts.
