be you. be true. — The Medium is the Message

Some children’s brands focus on “the look” while others capitalize on “the message.” be you. be true. promotes creativity, involvement and achievement among girls. Envision a young woman in a T-shirt that encourages her to “be a warrior” or “be a band geek.” Other shirts, featuring the illustrated little miss pink character, suggest that girls can “be a pal,” “be awesome,” and even “be nerdy,” a message not heard often enough. The point be you. be true. makes is that the simple act of being oneself is what counts.

Forty-five different messages are available and girls are urged to submit inspiring messages of their own. In response, the company reciprocates with a thank-you note and a be you. be true. pin. If the drawing or message is awesome enough to make it into the line, a bonus is awarded of ten free shirts to give to friends or family.

Short sleeve tees come in a relaxed fit because a tight fit doesn’t accommodate all young, growing bodies. Tees are 100% cotton with a tear away label and come in sizes: XS (4/5), S (5/6), M (7/8), L (10/12), and XL (14/16). Long-sleeved tees come in the same range of sizes and the same array of whimsical graphics. There is also a pre-shrunk short-sleeved burnout tee in a polyester/cotton blend, as well as one-pieces for babies.

Besides shirts, be you. be true. offers gummed notepads with the same designs, in hopes that every time the pads are used, girls get — and give –– a reminder bump. There are five-inch round stickers suitable for both indoor and outdoor use, an acrylic tumbler with a straw and a cotton/poly pillowcase so girls can drift off to dreamland with their particular inspiring directive right under their heads.

Give customers a way to tell the girls in their lives that they are magnificent. If they are sports-minded, they can “be a fan” in a brown, red, crimson, blue or purple design. The “be proud” character carries an American flag while the “be a princess” figure is — what else — aglow in pink. Positivity is the name of the game and being loyal, friendly and kind to the earth are empowering reminders.

be you. be true. designs are amusing and off-beat. The company is so pleased with its cheerful messengers that plans for designs on jewelry and household accessories are underway. Meanwhile, for every girl out there, there is an appropriate missive that will help her hold her own.

Spread positivity: www.beyoubetrue.com